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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Customer orientation"
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Beziehungsmarketing
176
Relationship marketing
176
Consumer behaviour
102
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102
Customer satisfaction
41
Kundenzufriedenheit
41
Brand image
37
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Buttle, Francis A.
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Yi, Youjae
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2
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Journal of marketing management : MM
Psychology & marketing
Journal of business research : JBR
623
Journal of retailing and consumer services
581
Industrial marketing management : the international journal for industrial and high-tech firms
396
International journal of hospitality management
281
The journal of services marketing
225
The journal of business & industrial marketing
186
The service industries journal
183
Journal of the Academy of Marketing Science
163
Journal of strategic marketing
156
International journal of electronic customer relationship management : IJECRM
139
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
116
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
106
Journal of service management
105
Journal of retailing
102
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
The journal of brand management : an international journal
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
The international journal of bank marketing : IJBM
83
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
83
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
69
Journal of financial services marketing : JFSM
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
The international review of retail, distribution and consumer research
65
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ECONIS (ZBW)
176
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176
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1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
5
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
8
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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