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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"USA"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
USA
Celebrity endorsement
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Journal of marketing management : MM
The journal of brand management : an international journal
Psychology & marketing
23
Journal of promotion management : JPM
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
11
Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
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Journal of advertising research
9
Marketing letters : a journal of research in marketing
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising : official publication of the American Academy of Advertising
6
Global business review
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Vision : the journal of business perspective
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Young consumers : insight and ideas for responsible marketers
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of customer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Qualitative market research : an international journal
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
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Celebrity, convergence and transformation
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Cogent business & management
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ECONIS (ZBW)
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1
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
2
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
3
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
4
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
5
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
6
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
7
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
8
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
9
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
10
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Saved in:
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