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~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Advertising effects"
~subject:"Ethnology"
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Advertising effects
Ethnology
Anthropologie
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Anthropology
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Journal of marketing management : MM
Organizational research methods : ORM
20
Journal of business anthropology
19
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
19
Organization : the critical journal of organization, theory and society
17
Qualitative research in organizations and management : an international journal
14
The Routledge companion to anthropology and business
10
Human relations : towards the integration of the social sciences
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Cross cultural management : an international journal
8
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Journal of business research : JBR
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Marketing theory
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7
Cross-national comparative human resource management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Organization : the interdisciplinary journal of organization, theory and society
6
PhD series / Copenhagen Business School
6
Research in consumer behavior
6
Australasian marketing journal
5
European journal of marketing : EJM
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of management inquiry
5
Journal of management studies : JMS
5
Leadership
5
Management learning : the international journal for managerial and organizational learning and development
5
Max Planck studies in anthropology and economy
5
Methodological considerations
5
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
5
Research in economic anthropology : an annual compilation of research
5
Social constructionist research methodologies
5
Social enterprise journal
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
Anthropology and business
4
EASA series
4
Foundations of cross cultural management ; Vol. 1
4
Handbook of qualitative research methods in marketing
4
International journal of Chinese culture and management : IJCCM
4
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ECONIS (ZBW)
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1
"The knowledgeable marketing practitioner" : practice and professional knowing in marketing work
Gross, Nicole
;
Laamanen, Mikko
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1172-1195
Persistent link: https://www.econbiz.de/10011981581
Saved in:
2
From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
Saved in:
3
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
Saved in:
4
On critical collaborative videographies
Chatzidakis, Andreas
;
Maclaran, Pauline
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 509-517
Persistent link: https://www.econbiz.de/10011934553
Saved in:
5
Practising gender : the role of banter in young men's imprivisations of masculine consumer identities
Hein, Wendy
;
O'Donohoe, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1293-1319
Persistent link: https://www.econbiz.de/10010433923
Saved in:
6
Uddering the other : androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
Stevens, Lorna
;
Kearney, Matthew
;
Maclaran, Pauline
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 158-174
Persistent link: https://www.econbiz.de/10009733423
Saved in:
7
Development of a scale measuring childlike anthropomorphism in products
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10009733427
Saved in:
8
Anthropomorphic responses to new-to-market logos
Payne, Collin R.
;
Hyman, Michael R.
;
Niculescu, Mihai
; …
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
Saved in:
9
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
Saved in:
10
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
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