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~isPartOf:"Journal of marketing management : MM"
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Corporate reputation
11
Firmenimage
11
Brand management
4
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4
Öffentlichkeitsarbeit
4
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3
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Journal of marketing management : MM
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
81
Journal of business research : JBR
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
50
SpringerLink / Bücher
47
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
37
The Oxford handbook of corporate reputation
35
Corporate reputation review
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
25
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Cogent business & management
15
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
The Academy of Management review : AMR
13
Corporate reputation : managing opportunities and threats
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of strategic marketing
12
Organizational identity in practice
12
Qualitative market research : an international journal
12
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ECONIS (ZBW)
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1
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
2
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
3
Consumers' forgiveness after brand transgression : the effect of the firm's corporate social responsibility and response
Tsarenko, Yelena
;
Tojib, Dewi
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1851-1871
Persistent link: https://www.econbiz.de/10011406204
Saved in:
4
Balancing acts : managing employees and reputation in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
5
Conceptualising town centre image and the consumer experience
Hart, Cathy
;
Stachow, Grazyna
;
Cadogan, John W.
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1753-1781
Persistent link: https://www.econbiz.de/10010235016
Saved in:
6
Corporate image, loyalty, and commitment in the consumer travel industry
Richard, James E.
;
Zhang, Annie
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 568-593
Persistent link: https://www.econbiz.de/10009558875
Saved in:
7
Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin J.
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
Saved in:
8
Employer branding: strategic implications for staff recruitment
Wilden, Ralf
;
Gudergan, Siegfried
;
Lings, Ian
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 56-73
Persistent link: https://www.econbiz.de/10003979627
Saved in:
9
Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
Saved in:
10
How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris
;
Ziegfeld, Agnes
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Saved in:
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