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~isPartOf:"Journal of marketing research"
~language:"eng"
~subject:"Digitale Plattform"
~subject:"e-commerce"
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Digitale Plattform
e-commerce
Online retailing
20
Online-Handel
20
Consumer behaviour
14
Konsumentenverhalten
14
E-commerce
8
Electronic Commerce
8
Internet marketing
8
Online-Marketing
8
Einzelhandel
6
Retail trade
6
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
online reviews
5
user-generated content
4
Beziehungsmarketing
2
Confidence
2
Customer satisfaction
2
Data Mining
2
Data mining
2
Dienstleistungsqualität
2
Digital platform
2
Distribution channel
2
Information costs
2
Informationskosten
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Internet
2
Kundenzufriedenheit
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile communications
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Mobile marketing
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Mobilkommunikation
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Relationship marketing
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Sales promotion
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Search theory
2
Service quality
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Banerjee, Shrabastee
1
Dellarocas, Chrysanthos
1
Ferreira, Kris Johnson
1
Iyengar, Radha
1
Jiang, Baojun
1
Narang, Unnati
1
Neslin, Scott A.
1
Ngwe, Donald
1
Papies, Dominik
1
Park, Young-Hoon
1
Rindfleisch, Aric
1
Shehu, Edlira
1
Teixeira, Thales S.
1
Yadav, Manjit S.
1
Yu, Qi
1
Zervas, Georgios
1
Zou, Tianxin
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Journal of marketing research
Journal of retailing and consumer services
29
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of business information systems : IJBIS
24
Transportation research / E : an international journal
18
Information systems research : ISR
17
International journal of production economics
17
Journal of internet commerce
15
International journal of electronic marketing and retailing : IJEMR
14
Manufacturing & service operations management : M & SOM
12
CESifo working papers
11
Electronic commerce research
11
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Journal of management information systems : JMIS
11
Institute for Prospective Technological Studies digital economy working paper
10
Marketing science
10
European journal of operational research : EJOR
9
Journal of organizational computing and electronic commerce
9
NBER working paper series
9
Discussion paper series / Philippine Institute for Development Studies
8
Discussion papers / CEPR
8
International journal of internet marketing and advertising : IJIMA
8
International journal of production research
8
Journal of marketing
8
Management information systems : mis quarterly
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The international review of retail, distribution and consumer research
8
International journal of electronic business : IJEB
6
International journal of industrial organization
6
Journal of business research : JBR
6
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
6
MIS quarterly
6
Production and operations management : the flagship research journal of the Production and Operations Management Society
6
Technological forecasting & social change : an international journal
6
CESifo Working Paper
5
European journal of international management : EJIM
5
Information systems and e-business management : ISeB
5
International journal of networking and virtual organisations : IJNVO
5
Omega : the international journal of management science
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
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ECONIS (ZBW)
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1
The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Narang, Unnati
;
Yadav, Manjit S.
;
Rindfleisch, Aric
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10012801820
Saved in:
2
The impact of subscription programs on customer purchases
Iyengar, Radha
;
Park, Young-Hoon
;
Yu, Qi
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10013474498
Saved in:
3
Interacting user-generated content technologies : how questions and answers affect consumer reviews
Banerjee, Shrabastee
;
Dellarocas, Chrysanthos
;
Zervas, …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 742-761
Persistent link: https://www.econbiz.de/10012593940
Saved in:
4
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
5
Consumer search and filtering on online retail platforms
Jiang, Baojun
;
Zou, Tianxin
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 900-916
Persistent link: https://www.econbiz.de/10012271987
Saved in:
6
The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald
;
Ferreira, Kris Johnson
;
Teixeira, Thales S.
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 944-959
Persistent link: https://www.econbiz.de/10012177741
Saved in:
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