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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Virales Marketing"
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Search: subject:"Internet"
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Virales Marketing
Consumer behaviour
661
Konsumentenverhalten
661
Online retailing
429
Online-Handel
429
Social Web
312
Social web
312
Internet marketing
279
Online-Marketing
278
E-commerce
243
Electronic Commerce
242
Beziehungsmarketing
197
Relationship marketing
197
Einzelhandel
172
Retail trade
172
Customer satisfaction
123
Kundenzufriedenheit
123
Viral marketing
120
Brand management
92
Markenführung
92
Distribution channel
74
Vertriebsweg
74
Brand image
72
Dienstleistungsqualität
72
Markenimage
72
Service quality
72
Advertising effects
67
Confidence
67
Vertrauen
67
Werbewirkung
67
Website
59
Social media
54
Advertising
52
Internet
50
Werbung
50
Emotion
45
Innovation adoption
42
Innovationsakzeptanz
42
Digital platform
40
Digitale Plattform
40
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Free
1
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Article
120
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Article in journal
120
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120
Case study
2
Fallstudie
2
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English
120
Author
All
Trusov, Michael
4
Dwivedi, Yogesh Kumar
3
Janakiraman, Ramkumar
3
Moe, Wendy W.
3
Rana, Nripendra P.
3
Skiera, Bernd
3
Abbasi, Amir Zaib
2
Bambauer-Sachse, Silke
2
Berger, Jonah
2
Bucklin, Randolph E.
2
Kannan, P. K.
2
Katona, Zsolt
2
Lu, Shijie
2
Ludwig, Stephan
2
Mangold, Sabrina
2
Moro, Sérgio
2
Peres, Renana
2
Rishika, Rishika
2
Schweidel, David A.
2
Septianto, Felix
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Valck, Kristine de
2
Van Den Bulte, Christophe
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Agrawal, Shiv Ratan
1
Akpinar, Ezgi
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Andrews, Michelle
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
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Journal of marketing research : JMR
Journal of marketing
Journal of retailing and consumer services
Journal of business research : JBR
130
International journal of hospitality management
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Journal of marketing communications
40
Electronic commerce research
34
Journal of management information systems : JMIS
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of hospitality marketing & management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Psychology & marketing
31
Journal of electronic commerce research : JECR
30
International journal of electronic marketing and retailing : IJEMR
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
27
Journal of internet commerce
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of advertising : the review of marketing communications
24
Journal of travel and tourism marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of advertising research
20
Journal of marketing management : MM
20
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
International journal of consumer studies
18
International journal of technology marketing : IJTMkt
18
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
SpringerLink / Bücher
16
Business horizons
15
International journal of business information systems : IJBIS
15
International journal of electronic commerce : IJEC
15
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ECONIS (ZBW)
120
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71
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
72
When and how managers' responses to online reviews affect subsequent reviews
Wang, Yang
;
Chaudhry, Alexander
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011844978
Saved in:
73
The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix
;
Chiew, Tung Moi
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011904300
Saved in:
74
Electronic word-of-mouth and the brand image : exploring the moderating role of involvement through a consumer expectations lens
Krishnamurthy, Anup
;
Kumar, S. Ramesh
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 149-156
Persistent link: https://www.econbiz.de/10011883187
Saved in:
75
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
76
Shopping for fun or shopping to buy : is it different online and offline?
Scarpi, Daniele
;
Pizzi, Gabriele
;
Visentink, Marco
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10010348760
Saved in:
77
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
78
How do electronic word of mouth practices contribute to mobile banking adoption?
Shankar, Amit
;
Jebarajakirthy, Charles
;
Ashaduzzaman, Md
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132251
Saved in:
79
Social influence effects in online product ratings
Sridhar, Shrihari
;
Srinivasan, Raji
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009782919
Saved in:
80
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
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