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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"New product development"
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New product development
Marketing management
261
Marketingmanagement
261
Beziehungsmarketing
37
Relationship marketing
37
Firm performance
35
Unternehmenserfolg
35
Consumer behaviour
34
Konsumentenverhalten
34
market orientation
26
Brand management
25
Markenführung
25
Strategic management
23
Strategisches Management
23
KMU
21
Marketing
21
SME
21
Innovation
19
Competitive advantage
18
Wettbewerbsvorteil
18
Brand image
15
Internet marketing
15
Markenimage
15
Online-Marketing
15
Produktentwicklung
14
Emerging economies
13
Innovation management
13
Innovationsmanagement
13
Schwellenländer
13
Lieferantenmanagement
12
Supplier relationship management
12
Customer satisfaction
11
Führungskräfte
11
Kundenzufriedenheit
11
Managers
11
USA
11
United States
11
marketing strategy
11
B-to-B-Marketing
10
Business-to-business marketing
10
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14
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Reid, Mike
2
Ahmadi, Hormoz
1
Areni, Charles Scott
1
Ashill, Nicholas
1
Bayus, Barry L.
1
Chao, Chih-Wei
1
Chuang, Fu-mei
1
Dhar, Ravi
1
Dobele, Angela R.
1
Garcia, Teresa
1
Griffin, Abbie
1
Jasper, Stephen
1
Josephson, Brett W.
1
Labroo, Aparna A.
1
Lai, Po-Hsin
1
Leenders, Mark A. A. M.
1
Lilien, Gary L.
1
Liu, Hong
1
Luan, Y. Jackie
1
Mishra, Shashi Shekhar
1
Morgan, Robert
1
O'Cass, Aron
1
O'Shannassy, Timothy
1
Otero-Neira, Carmen
1
Pocheptsova, Anastasiya
1
Rahman, Kaleel
1
Reimers, Vaughan
1
Robson, Matthew J.
1
Saji, K. B.
1
Su, Zhongfeng
1
Sudhir, K.
1
Sun, Wei
1
Thongpravati, Onnida
1
Varela, José
1
Wiersema, Fred
1
Xie, En
1
Zhang, Jing
1
Zhu, Miao
1
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Journal of marketing research : JMR
Journal of strategic marketing
Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of production economics
3
International journal of technology marketing : IJTMkt
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International journal of technology management : IJTM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
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ECONIS (ZBW)
14
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1
Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
3
The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen
;
Leenders, Mark A. A. M.
;
O'Shannassy, …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
Saved in:
4
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
5
Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing
;
Zhu, Miao
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
Saved in:
6
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
7
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
8
Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
Saved in:
9
Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei
;
Morgan, Robert
;
Robson, Matthew J.
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
Saved in:
10
Antecedents and consequences of technology acquisition intent : empirical evidence from global high-tech industry
Saji, K. B.
;
Mishra, Shashi Shekhar
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10009630779
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