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~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Lehrbuch
Europäische Hochschulschriften / 5
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10
Marketing intelligence & planning
9
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6
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Entscheidungsunterstützung für ökonomische Probleme
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International journal of wine business research : IJWBR
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
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Fundamentals of marketing research ; Vol. 6
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ECONIS (ZBW)
6
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1
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
2
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
3
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
4
Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
Saved in:
5
Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
Saved in:
6
Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
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