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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
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1
Strategic consumers, revenue management, and the design of loyalty programs
Chun, So Yeon
;
Ovchinnikov, Anton
- In:
Management science : journal of the Institute for …
65
(
2019
)
9
,
pp. 3969-3987
Persistent link: https://www.econbiz.de/10012118531
Saved in:
2
Lower price or higher reward? : measuring the effect of consumers’ preferences on reward programs
Rossi, Federico
- In:
Management science : journal of the Institute for …
64
(
2018
)
9
,
pp. 4451-4470
Persistent link: https://www.econbiz.de/10011921534
Saved in:
3
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
4
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
5
Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi
;
Zhang, Ying
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
Saved in:
6
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
7
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
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