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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Preismanagement"
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Search: subject_exact:"Sales promotion"
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Preismanagement
Sales promotion
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Ahearne, Michael J.
1
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Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
16
Journal of business research : JBR
12
Journal of retailing and consumer services
12
Journal of marketing
11
European journal of operational research : EJOR
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Quantitative marketing and economics : QME
8
The journal of product & brand management
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Information systems research : ISR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
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International journal of hospitality management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of electronic marketing and retailing : IJEMR
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International journal of retail & distribution management
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Journal of revenue and pricing management
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SpringerLink / Bücher
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Agribusiness : an internat. journal
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Asia Pacific journal of marketing and logistics
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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International journal of contemporary hospitality management
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International journal of industrial organization
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International journal of production economics
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of economics & management strategy : JEMS
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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1
High-low promotion policies for peak-end demand models
Cohen-Hillel, Tamar
;
Panchamgam, Kiran
;
Perakis, Georgia
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2016-2050
Persistent link: https://www.econbiz.de/10014305376
Saved in:
2
Service capacity and price promotion wars
Bae, Junhyun
;
Chen, Li
;
Yao, Shiqing
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8757-8772
Persistent link: https://www.econbiz.de/10014284790
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
5
Role of reference price on price and quantity : insights from business-to-business markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
Saved in:
6
Designing sales contests : does the prize structure matter?
Lim, Noah
;
Ahearne, Michael J.
;
Ham, Sung H.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10003867351
Saved in:
7
Learning, forgetting, and sales
Villas-Boas, Sofia
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
54
(
2008
)
11
,
pp. 1951-1960
Persistent link: https://www.econbiz.de/10003786641
Saved in:
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