//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Market segmentation"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market segmentation
Marketing management
122
Marketingmanagement
122
Consumer behaviour
24
Konsumentenverhalten
24
Marketing
17
Market research
13
Marktforschung
13
USA
11
United States
11
Brand management
10
Firm performance
10
KMU
10
Markenführung
10
SME
10
Unternehmenserfolg
10
Beziehungsmarketing
9
Internet marketing
9
Online-Marketing
9
Relationship marketing
9
Brand image
8
Markenimage
8
Marketing strategy
8
New product development
7
Produktentwicklung
7
B-to-B-Marketing
6
Business-to-business marketing
6
Führungskräfte
6
Großbritannien
6
Managers
6
United Kingdom
6
Advertising
5
Brand
5
Direct marketing
5
Direktmarketing
5
Markenartikel
5
Marktsegmentierung
5
Strategic management
5
Strategisches Management
5
Werbung
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Dolnicar, Sara
1
Eren, P. Erhan
1
Gallagher, Damian
1
Gardiner, Sarah
1
Gilmore, Audrey
1
Grace, Debra
1
Hammervoll, Trond
1
Jones, Bridget
1
King, Ceridwyn
1
Kocyigit, Altan
1
Le, Huong
1
O'Connor, Christina
1
Peker, Serhat
1
Toften, Kjell
1
Williams, Tandi
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Marketing intelligence & planning
Journal of strategic marketing
7
Journal of retailing and consumer services
5
International journal of contemporary hospitality management
4
Asia Pacific journal of marketing and logistics
3
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
The journal of business & industrial marketing
3
Business horizons
2
European journal of marketing : EJM
2
International journal of production economics
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of revenue and pricing management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Technology audit and production reserves
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Agricultural and resource economics review : ARER
1
Amfiteatru economic : an economic and business research periodical
1
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
1
Asian journal of management cases
1
Australasian marketing journal
1
Business education & accreditation : BEA
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of operational research : EJOR
1
European management journal
1
European research on management and business economics
1
Global journal of business management : GJBM
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International game theory review
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
2
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
3
Communicating to culture audiences
Le, Huong
;
Jones, Bridget
;
Williams, Tandi
;
Dolnicar, Sara
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 462-485
Persistent link: https://www.econbiz.de/10011571121
Saved in:
4
Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
Saved in:
5
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->