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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand management"
~subject:"Market research"
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Search: subject_exact:"Wahrnehmungspsychologie"
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Brand management
Market research
Perception
47
Wahrnehmung
47
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
10
Markenimage
10
Advertising effects
9
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social perception
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Bagozzi, Richard P.
1
Banerjee, Madhumita
1
Baxter, Stacey M.
1
Brasel, S. Adam
1
Carpenter, Thomas P.
1
Deng, Xiaoyan
1
Hagtvedt, Henrik
1
Ilicic, Jasmina
1
Kahn, Barbara E.
1
Keinan, Anat
1
Kellaris, James J.
1
Kivetz, Ran
1
Kouril, Michal
1
Kulczynski, Alicia
1
Lowrey, Tina M.
1
Martin, Brett A. S.
1
Nelson, Leif D.
1
Orhun, A. Yeşim
1
Pieters, Rik
1
Pogacar, Ruth
1
Pozharliev, Rumen
1
Satomura, Takuya
1
Scammon, Debra L.
1
Seo, Joon Yong
1
Shukla, Paurav
1
Simmons, Joseph P.
1
Singh, Jaywant
1
Strien, Jan W. van
1
Strong, Carolyn A.
1
Urminsky, Oleg
1
Verbeke, Willem J. M. I.
1
Wedel, Michel
1
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Journal of business research : JBR
19
The journal of product & brand management
8
SpringerLink / Bücher
7
The journal of brand management : an international journal
6
International journal of hospitality management
5
Journal of retailing and consumer services
5
International journal of consumer studies
4
Springer eBook Collection / Business and Economics
4
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : MM
3
Journal of travel and tourism marketing
3
Journal of vacation marketing : an international journal
3
Qualitative market research : an international journal
3
Research
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Theoretical and applied economics : GAER review
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
European journal of marketing : EJM
2
Forschungsbericht zum Marketing
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of consumer behaviour
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of customer behaviour
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of international consumer marketing
2
Journal of international marketing
2
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
12
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1
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
2
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
3
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
4
The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.
;
Strong, Carolyn A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
Saved in:
5
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
6
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
Saved in:
7
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
8
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
9
Conditional projection : how own evaluations influence beliefs about others whose choices are known
Orhun, A. Yeşim
;
Urminsky, Oleg
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 111-124
Persistent link: https://www.econbiz.de/10009715244
Saved in:
10
On southbound ease and northbound fees : literal consequences of the metaphoric link between vertical position and cardinal direction
Nelson, Leif D.
;
Simmons, Joseph P.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 715-724
Persistent link: https://www.econbiz.de/10003926901
Saved in:
1
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