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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"New product development"
~subject:"Unternehmenserfolg"
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Search: subject:"Marketingmanagement"
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New product development
Unternehmenserfolg
Marketing management
78
Marketingmanagement
78
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
9
Relationship marketing
9
USA
8
United States
8
Brand image
7
Markenimage
7
Market research
7
Marktforschung
7
Advertising effects
5
Brand management
5
Firm performance
5
Markenführung
5
Marketing
5
Marketing strategy
5
Meta-Analyse
5
Meta-analysis
5
Werbewirkung
5
Advertising
4
Bewertung
4
Customer satisfaction
4
Evaluation
4
Führungskräfte
4
Internet marketing
4
Kundenzufriedenheit
4
Managers
4
Online-Marketing
4
Produktentwicklung
4
Sales promotion
4
Verkaufsförderung
4
Werbung
4
B-to-B-Marketing
3
Brand
3
Business-to-business marketing
3
Direct marketing
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English
8
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Auh, Seigyoung
1
Bayus, Barry L.
1
Brower, Jacob
1
Dekimpe, Marnik G.
1
Dhar, Ravi
1
Gijsenberg, Maarten J.
1
Griffin, Abbie
1
Heerde, Harald J. van
1
Josephson, Brett W.
1
Labroo, Aparna A.
1
Lilien, Gary L.
1
Liu, Hong
1
Luan, Y. Jackie
1
Merlo, Omar
1
Nath, Pravin
1
Neill, Stern
1
Pocheptsova, Anastasiya
1
Steenkamp, Jan-Benedict E. M.
1
Su, Zhongfeng
1
Sudhir, K.
1
Sun, Wei
1
Wiersema, Fred
1
Xie, En
1
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Published in...
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Journal of business research : JBR
67
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of strategic marketing
38
The journal of business & industrial marketing
29
Journal of the Academy of Marketing Science
18
Cogent business & management
16
European journal of marketing : EJM
16
International marketing review
16
International journal of innovation management
14
Marketing intelligence & planning
14
International business review : the official journal of the European International Business Academy
13
International entrepreneurship and management journal
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of international marketing
10
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of business-to-business marketing
8
SpringerLink / Bücher
8
Journal of global marketing
7
Journal of marketing management : MM
7
Asia Pacific journal of marketing and logistics
6
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of marketing
6
Journal of research in marketing and entrepreneurship
6
Journal of retailing and consumer services
6
Management decision : MD
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMS review : official publication of the Academy of Marketing Science
5
European journal of innovation management
5
Innovation: organization & management : IOM
5
International journal of innovation and technology management
5
International journal of production economics
5
International journal of trade and global markets
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of business strategy
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
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ECONIS (ZBW)
8
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1
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
2
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
3
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
4
Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
Saved in:
5
Decomposing the effects of organizational memory on marketing implementation
Neill, Stern
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 135-147
Persistent link: https://www.econbiz.de/10003976729
Saved in:
6
Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie
;
Sudhir, K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
Saved in:
7
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
8
The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
Merlo, Omar
;
Auh, Seigyoung
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10003873478
Saved in:
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