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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing theory"
~subject:"Marketingtheorie"
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Marketingtheorie
Consumer behaviour
238
Konsumentenverhalten
238
Market research
187
Marktforschung
187
Marketing theory
106
Brand management
98
Markenführung
98
Marketing
82
Beziehungsmarketing
74
Relationship marketing
74
Marketing management
71
Marketingmanagement
71
Theorie
54
Theory
54
Internet marketing
49
Online-Marketing
49
Advertising effects
46
Brand image
46
Markenimage
46
Werbewirkung
46
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37
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37
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36
Social web
36
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Virales Marketing
33
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31
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Markenartikel
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29
Bayes-Statistik
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Bayesian inference
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106
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Tadajewski, Mark
10
Bradshaw, Alan
3
Brodie, Roderick J.
3
Cova, Bernard
3
Foxall, Gordon R.
3
Jones, D. G. Brian
3
Kjellberg, Hans
3
Vargo, Stephen L.
3
Aitken, Robert
2
Ansari, Asim
2
Araujo, Luis
2
Askegaard, Søren
2
Avis, Mark
2
Bajde, Domen
2
Dalli, Daniele
2
Ferguson, Shelagh
2
Hanssens, Dominique M.
2
Kravets, Olga
2
Saren, Michael
2
Shaw, Eric H.
2
Skålén, Per
2
Storbacka, Kaj
2
Akaka, Melissa Archpru
1
Alexander, David L.
1
Andéhn, Mikael
1
Arnould, Eric
1
Ball, Kirstie
1
Ballantyne, David
1
Bearden, William O.
1
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Bodapati, Anand V.
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Bode, Matthias
1
Brown, Stephen
1
Butler, Patrick
1
Bádéjọ, Folúké A.
1
Caniëls, Marjolein
1
Canniford, Robin
1
Chan, Tat Y.
1
Chandler, Jennifer
1
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Journal of marketing research : JMR
Marketing theory
Journal of historical research in marketing
85
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
106
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1
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10
of
106
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1
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
2
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
3
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in
marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
4
Rethinking "
marketing
as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
5
Marketing
concepts can have a life of their own : representation and pluralism in
marketing
concept analysis
Patsiaouras, Georgios
- In:
Marketing theory
19
(
2019
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10012109461
Saved in:
6
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
7
Object-oriented
marketing
theory
Franco, Paolo
;
Canniford, Robin
;
Phipps, Marcus
- In:
Marketing theory
22
(
2022
)
3
,
pp. 401-420
Persistent link: https://www.econbiz.de/10013388909
Saved in:
8
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
9
Collective storytelling : value co-creation in narrative-based goods
Wieczerzycki, Marcin
;
Deszczyński, Bartosz
- In:
Marketing theory
22
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013388911
Saved in:
10
Toward a service-dominant approach to social
marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
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