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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
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Market research
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Dahl, Darren W.
5
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Du, Rex Yuxing
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Wessner, Konrad
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Journal of marketing research : JMR
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
90
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Discussion paper series / IZA
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
International journal of market research
44
Gabler Edition Wissenschaft
43
Europäische Hochschulschriften / 5
42
Journal of marketing management : MM
42
International journal of forecasting
40
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
29
Springer eBook Collection / Business and Economics
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The marketing review
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Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing education : JME
24
Discussion papers / CEPR
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International journal of wine business research : IJWBR
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Journal of marketing
21
Lehrbuch
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Organisation und praktische Anwendung
21
CESifo working papers
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Die Betriebswirtschaft : DBW
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Journal of retailing and consumer services
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Market research handbook
20
Springer eBook Collection
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ECONIS (ZBW)
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1
Planung & Analyse
[2018-2021]: Frankfurt am Main : Deutscher Fachverlag GmbH
-
2018-2021
Persistent link: https://www.econbiz.de/10011807160
Saved in:
2
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
3
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
4
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
5
Field experimentation in marketing research
Gneezy, Ayelet
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 140-143
Persistent link: https://www.econbiz.de/10011653106
Saved in:
6
P&A-Handbuch der Markt- und Marketingforschung
Frankfurt am Main : Deutscher Fachverlag GmbH
-
2002-2016
Persistent link: https://www.econbiz.de/10001673123
Saved in:
7
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
8
Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
Saved in:
9
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
10
Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
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