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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~subject:"Markenartikel"
~subject:"Product design"
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Markenartikel
Product design
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Aaker, Jennifer
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Journal of marketing research : JMR
The evolution of brands : from signals of quality to storehouses of trust
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
3
European journal of operational research : EJOR
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business economics : JBE
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
3
The journal of brand management : an international journal
3
Controlling-Forschungsbericht
2
DUV / Wirtschaftswissenschaft
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
Faculty & research / Insead : working paper series
2
Handbook of brand relationships
2
Handbuch der Marktforschung
2
International journal of product development : IJPD
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of fashion marketing and management
2
Journal of marketing
2
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Personality, design and marketing : matching design to customer personal preferences
2
Product research : the art and science behind successful product launches
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Revue économique : revue bimestrielle
2
Schmalenbach business review : sbr
2
Schriftenreihe Unternehmensführung und Marketing
2
The journal of consumer marketing
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapiere zur mathematischen Wirtschaftsforschung
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
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ECONIS (ZBW)
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1
The social utility of feature creep
Thompson, Debora V.
;
Norton, Michael I.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009161348
Saved in:
2
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
4
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
5
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
6
To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie
;
Turut, Ozge
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
Saved in:
7
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
8
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
9
Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
Saved in:
10
Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation
Kohli, Rajeev
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10001051621
Saved in:
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