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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Tourism management : research, policies, practice"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Search: subject:"advertising"
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Internet marketing
120
Online-Marketing
120
Consumer behaviour
93
Konsumentenverhalten
93
Advertising effects
88
Werbewirkung
88
Social Web
60
Social web
60
Advertising
57
Werbung
56
Tourism marketing
46
Tourismusmarketing
46
Viral marketing
35
Virales Marketing
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advertising
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Aufsatz in Zeitschrift
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Pieters, Rik
5
Danaher, Peter J.
4
Nicolau, Juan Luis
4
Okumus, Fevzi
4
Wedel, Michel
4
Albers, Sönke
3
Bilgihan, Anil
3
Bruce, Norris I.
3
Bucklin, Randolph E.
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Goldfarb, Avi
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Gretzel, Ulrike
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Heerde, Harald J. van
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Rutz, Oliver J.
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Tellis, Gerard J.
3
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2
Aribarg, Anocha
2
Berger, Jonah
2
Bijmolt, Tammo H. A.
2
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2
Chintagunta, Pradeep K.
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Dekimpe, Marnik G.
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Draganska, Michaela
2
Edelman, Benjamin
2
Filieri, Raffaele
2
Gijsenberg, Maarten J.
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Gursoy, Dogan
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Houston, Michael J.
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Huang, Zhuowei
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Jiménez-Barreto, Jano
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Kim, Jong Min
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Lee, Gyehee
2
Li, Gang
2
Li, Hengyun
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Luo, Lan
2
Mantrala, Murali K.
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Journal of marketing research : JMR
Tourism management : research, policies, practice
Journal of business research : JBR
672
Journal of advertising research
519
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
322
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
280
Psychology & marketing
222
International journal of internet marketing and advertising : IJIMA
216
Journal of advertising
207
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
172
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of promotion management : innovations in planning and applied research
135
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
133
Journal of international marketing
132
Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of hospitality management
126
Journal of marketing
126
Marketing letters : a journal of research in marketing
113
Marketing intelligence & planning
111
The journal of product & brand management
104
The journal of brand management : an international journal
103
Health marketing quarterly
101
Information systems research : ISR
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
International journal of electronic marketing and retailing : IJEMR
95
Young consumers : insight and ideas for responsible marketers
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
92
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ECONIS (ZBW)
240
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1
Does destination nostalgic
advertising
enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Relaxing or challenging? : how social crowding influences the effectiveness of activity-based destination
advertising
Xue, Nan (Iris)
;
Liu, Xing
;
Wan, Lisa C.
;
Hou, Yuansi
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457629
Saved in:
3
A model of tourism
advertising
effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
Saved in:
4
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
5
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
6
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
7
Restriction reduction : the effects of mobility restriction on consumers' preferences for advertisements of tourism products
Luo, Xiaoyan
;
Hu, Jihao
;
Wan, Lisa C.
;
Yi, Xiao
- In:
Tourism management : research, policies, practice
94
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013440008
Saved in:
8
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
9
The 'magic of filter' effect : examining value co-destruction of social media photos in destination marketing
Xie, Chaowu
;
Yu, Jun
;
Huang, Songshan
;
Zhang, Kun
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304469
Saved in:
10
Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang
;
Moyle, Brent
;
Kralj, Anna
;
Li, Yaoqi
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
Saved in:
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