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~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Article in journal"
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Konsumentenverhalten
Theorie
Consumer behaviour
343
Market research
172
Marktforschung
172
Theory
86
Experiment
76
Advertising effects
63
Werbewirkung
63
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62
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62
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55
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55
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48
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Präferenztheorie
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Dhar, Ravi
11
Kumar, V.
8
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7
Gijsbrechts, Els
7
Amir, On
5
Heerde, Harald J. van
5
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5
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5
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5
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4
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4
Cheema, Amar
4
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4
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4
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4
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4
Hung, Iris W.
4
Jong, Martijn G. de
4
Kamakura, Wagner A.
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wedel, Michel
4
Wyer, Robert S.
4
Zauberman, Gal
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Zhao, Yi
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3
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3
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3
Bronnenberg, Bart J.
3
Che, Hai
3
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3
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3
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Journal of marketing research : JMR
Economics letters
5,240
European journal of operational research : EJOR
4,837
Journal of economic theory
2,887
Journal of economic dynamics & control
2,390
Computers & operations research : and their applications to problems of world concern ; an international journal
2,336
Journal of economic behavior & organization : JEBO
2,330
The American economic review
2,310
Journal of business research : JBR
2,163
Journal of retailing and consumer services
1,973
International journal of production research
1,944
European economic review : EER
1,929
Games and economic behavior
1,868
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,821
Journal of public economics
1,747
Management science : journal of the Institute for Operations Research and the Management Sciences
1,680
Economic modelling
1,672
Applied economics
1,609
Journal of econometrics
1,601
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,489
Journal of banking & finance
1,405
The economic journal : the journal of the Royal Economic Society
1,385
Journal of monetary economics
1,382
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,346
International economic review
1,342
Public choice
1,339
International journal of production economics
1,336
Social choice and welfare
1,296
Journal of international economics
1,243
American journal of agricultural economics
1,241
International journal of industrial organization
1,227
Applied economics letters
1,168
Journal of mathematical economics
1,141
Journal of macroeconomics
1,110
The Canadian journal of economics
1,051
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,050
Journal of political economy
1,030
The review of economic studies
1,028
Energy economics
1,023
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1,017
Operations research letters
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ECONIS (ZBW)
403
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1
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10
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403
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1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
8
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
9
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
10
An empirical study of uniform and differential pricing in the movie theatrical market
Ho, Jason Y. C.
;
Liang, Yitian
;
Weinberg, Charles B.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10011878752
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