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~isPartOf:"Journal of marketing research : JMR"
~person:"Ansari, Asim"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
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Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
3
Customer value
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Konsumentenverhalten
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Kundenwert
3
customer lifetime value
3
Bayes-Statistik
2
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customer relationship management
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B-to-B-Marketing
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Marketingmanagement
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Ansari, Asim
Herrmann, Andreas
Kumar, V.
Fader, Peter
2
Li, Shibo
2
Sun, Baohong
2
Sunder, Sarang
2
Zhao, Yi
2
Aksoy, Lerzan
1
Allenby, Greg M.
1
Anderson, Eric T.
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Aribarg, Anocha
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Ariely, Dan
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Arora, Neeraj
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Ascarza, Eva
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Bayer, Emanuel
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Bitner, Mary Jo
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Bohling, Timothy
1
Bolton, Ruth N.
1
Bone, Sterling A.
1
Bradlow, Eric T.
1
Braun, Michael
1
Breugelmans, Els
1
Brown, Steven P.
1
Caravella, Mary
1
Chan, Kimmy Wa
1
Chen, Der-Fa Robert
1
Chou, Chien-heng
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Danielson, Matthew
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Datta, Hannes
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Dawar, Niraj
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DeTienne, Kristen Bell
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Drèze, Xavier
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Fombelle, Paul W.
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1
Ganesan, Shankar
1
Gijsbrechts, Els
1
Grayson, Kent
1
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Journal of marketing research : JMR
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Journal of international marketing
4
SpringerLink / Bücher
4
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
3
MSI reports : working paper series
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Handbook of research on customer equity in marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of retailing
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Zeitschrift für Planung : ZP
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
California management review
1
Columbia Business School Research Paper Forthcoming
1
Customer engagement marketing
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
Faculty & research / Insead : working paper series
1
Finanzwirtschaft
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
How to succeed in the digital age : strategies from 17 top managers
1
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ECONIS (ZBW)
8
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
3
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
4
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
5
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
6
Optimal
customer
relationship
management
using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
7
Modeling multiple relationships in social networks
Ansari, Asim
;
Koenigsberg, Oded
;
Stahl, Florian
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 713-728
Persistent link: https://www.econbiz.de/10009272385
Saved in:
8
Customer channel migration
Ansari, Asim
;
Mela, Carl F.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10003696866
Saved in:
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