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~isPartOf:"Journal of marketing research : JMR"
~subject:"Consumer behaviour"
~subject:"Verbraucher"
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Consumer behaviour
Verbraucher
Marktforschung
385
Konsumentenverhalten
343
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191
Market research
172
Theorie
86
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86
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76
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Dhar, Ravi
11
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7
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7
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6
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6
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4
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4
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4
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4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
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4
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4
Thomas, Manoj
4
Wedel, Michel
4
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Zhao, Yi
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3
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3
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3
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3
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3
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3
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Journal of marketing research : JMR
Journal of business research : JBR
2,021
Journal of retailing and consumer services
1,932
International journal of consumer studies
770
International journal of hospitality management
724
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
NBER working paper series
530
Working paper / National Bureau of Economic Research, Inc.
460
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
NBER Working Paper
390
European Journal of Marketing
365
Journal of Consumer Marketing
365
Management science : journal of the Institute for Operations Research and the Management Sciences
364
The journal of brand management : an international journal
358
Journal of retailing
355
European journal of marketing : EJM
353
Journal of marketing
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
321
Journal of international consumer marketing
320
Journal of marketing management : MM
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Journal of the Academy of Marketing Science
302
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
SpringerLink / Bücher
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of economic psychology : research in economic psychology and behavioral economics
272
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
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ECONIS (ZBW)
445
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1
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10
of
445
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date (oldest first)
1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
8
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
9
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
10
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
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