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~isPartOf:"Journal of marketing research : JMR"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
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Konsumentenverhalten
United Kingdom
Marktforschung
385
Consumer behaviour
343
Vereinigte Staaten
191
Market research
172
Verbraucher
102
Theorie
86
Theory
86
Experiment
76
Markenartikel
68
Advertising effects
63
Werbewirkung
63
USA
62
United States
62
Werbung
62
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Advertising
45
Internet marketing
44
Online-Marketing
44
Präferenztheorie
44
Theory of preferences
44
Brand image
43
Markenimage
43
Emotion
41
Marketing management
41
Marketingmanagement
41
Bayes-Statistik
37
Bayesian inference
37
Cognition
36
Kognition
36
Sales promotion
35
Verkaufsförderung
35
Werbungsbetrieb
33
Viral marketing
32
Virales Marketing
32
Social Web
31
Social web
31
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Undetermined
85
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Article
346
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1
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Article in journal
347
Aufsatz in Zeitschrift
347
Case study
1
Collection of articles of several authors
1
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1
Sammelwerk
1
Language
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English
347
Author
All
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
6
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sevilla, Julio
4
Simonson, Itamar
4
Steenkamp, Jan-Benedict E. M.
4
Thomas, Manoj
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Gielens, Katrijn
3
Hagtvedt, Henrik
3
Hamilton, Rebecca W.
3
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Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
2,040
Journal of retailing and consumer services
1,944
NBER working paper series
1,073
Discussion paper series / IZA
1,063
Working paper / National Bureau of Economic Research, Inc.
938
NBER Working Paper
859
Discussion paper / Centre for Economic Policy Research
790
International journal of consumer studies
786
International journal of hospitality management
747
Applied economics
730
The economic journal : the journal of the Royal Economic Society
700
IZA Discussion Paper
675
Psychology & marketing
663
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Discussion paper
562
SpringerLink / Bücher
432
European journal of marketing : EJM
413
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
Working paper
388
CESifo working papers
378
The journal of brand management : an international journal
376
Journal of marketing management : MM
367
Management science : journal of the Institute for Operations Research and the Management Sciences
356
Tourism management : research, policies, practice
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of business ethics : JOBE
338
Economics letters
332
Fiscal studies : the journal of the Institute for Fiscal Studies
332
Journal of travel and tourism marketing
329
Journal of international consumer marketing
322
Journal of retailing
320
The international review of retail, distribution and consumer research
319
Regional studies
318
Technological forecasting & social change : an international journal
313
International journal of retail & distribution management
308
Cogent business & management
305
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
Journal of marketing communications
304
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ECONIS (ZBW)
347
Showing
1
-
10
of
347
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date (oldest first)
1
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
2
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
3
Attention, information processing, and choice in incentive-aligned choice experiments
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 783-800
Persistent link: https://www.econbiz.de/10011971206
Saved in:
4
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
5
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
Nishida, Mitsukuni
;
Remer, Marc
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011878681
Saved in:
8
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
9
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
10
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
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