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~isPartOf:"Journal of marketing research : JMR"
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Search: subject:"Markenführung"
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Konsumentenverhalten
Brand management
55
Markenführung
55
Consumer behaviour
31
Brand image
21
Markenimage
21
Brand
11
Markenartikel
11
Advertising effects
9
Werbewirkung
9
B-to-B-Marketing
5
Beziehungsmarketing
5
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5
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5
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Marketingmanagement
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Relationship marketing
5
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branding
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Perception
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Personality psychology
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Internet marketing
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brand equity
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Batra, Rajeev
2
Feinberg, Fred M.
2
Kumar, V.
2
Wedel, Michel
2
Amaldoss, Wilfred
1
Aribarg, Anocha
1
Arora, Neeraj
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
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1
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1
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1
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1
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1
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1
Chan, Hang-Yee
1
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1
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1
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1
Dagogo-Jack, Sokiente W.
1
Donthu, Naveen
1
Draganska, Michaela
1
Elder, Ryan S.
1
Emrich, Oliver
1
Fitzsimons, Gavan J.
1
Forehand, Mark R.
1
Gijsbrechts, Els
1
Grewal, Rajdeep
1
Grohmann, Bianca
1
Gupta, Sunil
1
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1
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1
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1
Hsu, Ming
1
Janiszewski, Chris A.
1
John, Leslie K.
1
Kamakura, Wagner A.
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Journal of marketing research : JMR
Journal of business research : JBR
401
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
255
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
82
Journal of marketing communications
75
International journal of hospitality management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing intelligence & planning
62
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
50
SpringerLink / Bücher
50
International marketing review
48
Journal of strategic marketing
48
Journal of promotion management : JPM
47
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of international marketing
36
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of retailing
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
31
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1
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
2
Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.
;
Forehand, Mark R.
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
Saved in:
3
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
4
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
Saved in:
5
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
6
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
7
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
8
The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Koenigstorfer, Joerg
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
Saved in:
9
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
10
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
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