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~isPartOf:"Journal of marketing research : JMR"
~subject:"Marktforschung"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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10
Interview
10
Market research
8
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3
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3
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3
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2
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Baumgartner, Hans
4
Jong, Martijn G. de
2
Steenkamp, Jan-Benedict E. M.
2
Weijters, Bert
2
Allenby, Greg M.
1
Fox, Jean-Paul
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Groenen, Patrick J. F.
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Journal of marketing research : JMR
International journal of market research : JMRS ; the journal of the Market Research Society
12
International journal of market research
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
Qualitative market research : an international journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Australasian marketing journal
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Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business and psychology
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Psychology & marketing
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Qualitative research in organizations and management : an international journal
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Entrepreneurship research journal : ERJ
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Environmental and resource economics
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Folia oeconomica Stetinensia : FOS
1
GfK marketing intelligence review : Marketingforschung für die Praxis
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Harvard-Business-Manager : das Wissen der Besten
1
IIMB management review
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International journal of business innovation and research : IJBIR
1
International journal of selection and assessment
1
International journal of services technology and management
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International journal of sports marketing & sponsorship
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Journal of Indian business research
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Journal of behavioral and experimental finance
1
Journal of business logistics : JBL
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Journal of global information management
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of operations management
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Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
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Journal of travel and tourism marketing
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ECONIS (ZBW)
8
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1
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
2
Misresponse to reversed and negated items in surveys : a review
Weijters, Bert
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
Saved in:
3
Answering the unasked question : response substitution in consumer surveys
Gal, David
;
Rucker, Derek D.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 185-195
Persistent link: https://www.econbiz.de/10008858625
Saved in:
4
Identifying responses styles : a latent-class bilinear multinominal logit model
Rosmalen, Joost van
;
Herk, Hester van
;
Groenen, Patrick …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 157-172
Persistent link: https://www.econbiz.de/10003947453
Saved in:
5
Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
Saved in:
6
An integrated model of discrete choice and response time
Otter, Thomas
;
Allenby, Greg M.
;
Zandt, Trish van
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 593-607
Persistent link: https://www.econbiz.de/10003770584
Saved in:
7
Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
Saved in:
8
Assessing three sources of misresponse to reversed likert items
Swain, Scott D.
;
Weathers, Danny
;
Niedrich, Ronald W.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 116-131
Persistent link: https://www.econbiz.de/10003696881
Saved in:
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