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~isPartOf:"Journal of marketing research : JMR"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistics"
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Marktforschung
Market research
172
Consumer behaviour
63
Konsumentenverhalten
63
Conjoint analysis
12
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12
Präferenztheorie
11
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Aufsatz in Zeitschrift
Statistics
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172
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172
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Dahl, Darren W.
5
Baumgartner, Hans
4
Chen, Xinlei
4
Dhar, Ravi
4
Lenk, Peter J.
4
Dillon, William R.
3
Du, Rex Yuxing
3
Grewal, Rajdeep
3
Jong, Martijn G. de
3
Kahn, Barbara E.
3
Kamakura, Wagner A.
3
Khan, Uzma
3
Kivetz, Ran
3
Naik, Prasad A.
3
Patrick, Vanessa M.
3
Pieters, Rik
3
Zhao, Min
3
Briesch, Richard A.
2
Cheema, Amar
2
Chernev, Alexander
2
DeSarbo, Wayne
2
Fishbach, Ayelet
2
Fitzsimons, Gavan J.
2
Fox, Jean-Paul
2
Gal, David
2
Gielens, Katrijn
2
Hoffman, Donna L.
2
Holbrook, Morris B.
2
Huber, Joel
2
Inman, J. Jeffrey
2
Jedidi, Kamel
2
Kohli, Rajeev
2
Luo, Lan
2
MacKenzie, Scott B.
2
Malhotra, Naresh K.
2
Meyer, Robert J.
2
Mishra, Arul
2
Mishra, Himanshu
2
Morrison, Donald G.
2
Netzer, Oded
2
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Journal of marketing research : JMR
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
11
Der Markt : international journal of marketing
11
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ECONIS (ZBW)
172
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172
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1
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
2
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
3
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
4
Field experimentation in marketing research
Gneezy, Ayelet
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 140-143
Persistent link: https://www.econbiz.de/10011653106
Saved in:
5
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
6
Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
Saved in:
7
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
8
Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
Saved in:
9
Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
Saved in:
10
Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
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