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~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Switching costs"
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Switching behaviour
5
Wechselverhalten
5
Consumer behaviour
4
Konsumentenverhalten
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Learning process
2
Lernprozess
2
Theorie
2
Theory
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Advertising
1
Bayes-Statistik
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Decision under uncertainty
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Dienstleistungsqualität
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Internal communication
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Price competition
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Price discrimination
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Pricing strategy
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Relationship marketing
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Service quality
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Standardisierung
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Standardization
1
Vertrag
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Werbung
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advertising
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customer learning
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product standards
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switching costs
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Aufsatz in Zeitschrift
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English
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Lambrecht, Anja
2
Anderson, Eric T.
1
Ascarza, Eva
1
Clay, Karen
1
Dubé, Jean-Pierre
1
Goettler, Ronald L.
1
Hitsch, Güenter J.
1
Rossi, Peter E.
1
Simester, Duncan
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Tucker, Catherine
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Journal of marketing research : JMR
Journal of business research : JBR
14
International journal of industrial organization
13
Information economics and policy : IEP
11
The journal of industrial economics
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Economics letters
8
The service industries journal
8
Journal of economics & management strategy : JEMS
7
Quantitative marketing and economics : QME
7
Journal of banking & finance
6
Journal of retailing and consumer services
6
The Rand journal of economics
6
Information systems research : ISR
5
International journal of the economics of business
5
Psychology & marketing
5
The journal of business & industrial marketing
5
The journal of services marketing
5
American economic journal : a journal of the American Economic Association
4
European economic review : EER
4
European journal of operational research : EJOR
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of production research
4
Journal of economic behavior & organization : JEBO
4
Journal of economics
4
Managing service quality : MSQ ; an international journal
4
Marketing intelligence & planning
4
Marketing science
4
Review of industrial organization : RIO
4
Strategic management journal
4
Applied economics
3
Economic theory : official journal of the Society for the Advancement of Economic Theory
3
European Sport management quarterly : ESMQ
3
Global business review
3
International economic review
3
International journal of business information systems : IJBIS
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
5
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1
Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
2
Paying with money or effort : pricing when customers anticipate hassle
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 66-82
Persistent link: https://www.econbiz.de/10009507246
Saved in:
3
When talk is "free" : the effect of tariff structure on usage under two- and three-part tariffs
Ascarza, Eva
;
Lambrecht, Anja
;
Vilcassim, Naufel
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 882-899
Persistent link: https://www.econbiz.de/10009688784
Saved in:
4
Tariff choice with consumer learning and switching costs
Goettler, Ronald L.
;
Clay, Karen
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 633-652
Persistent link: https://www.econbiz.de/10009272407
Saved in:
5
Do switching costs make markets less competitive?
Dubé, Jean-Pierre
;
Hitsch, Güenter J.
;
Rossi, Peter E.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 435-445
Persistent link: https://www.econbiz.de/10003872250
Saved in:
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