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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"R & D management"
~subject:"Marktanteil"
~subject:"Relationship marketing"
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Marktanteil
Relationship marketing
Longitudinal analysis
9
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3
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3
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KMU
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2001-2004
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Lemon, Katherine N.
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Journal of marketing theory and practice
R & D management
The journal of services marketing
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Benchmarking : an international journal ; BIJ
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International journal of production economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff
;
Donthu, Naveen
;
Henson, Steven E.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
Saved in:
2
Customer migration patterns : evidence from a North American retailer
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
Saved in:
3
Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew
;
Hulland, John
;
Chatterjee, Rabikar
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
Saved in:
4
The paradox of tie strength in customer relationships for innovation : a longitudinal case study in the sports industry
Fredberg, Tobias
;
Piller, Frank T.
- In:
R & D management
41
(
2011
)
5
,
pp. 470-484
Persistent link: https://www.econbiz.de/10009390453
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