//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Springer Gabler Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industriegütermarketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
17
Business-to-business marketing
17
Brand management
3
Business-to-Business-Marketing
3
Customer retention
3
Kundenbindung
3
Markenführung
3
Consumer goods industry
2
Deutschland
2
Dienstleistung
2
Einzelhandel
2
Erfolgsfaktor
2
Germany
2
Konsumgüterindustrie
2
Marketing management
2
Marketingmanagement
2
Retail trade
2
Social Web
2
Social web
2
Success factor
2
USA
2
United States
2
Adhesive
1
Arbeitsleistung
1
Außendienst
1
Beschwerdemanagement
1
Betriebsklima
1
Beziehungsmarketing
1
Brand loyalty
1
Classification
1
Competitive advantage
1
Complaint management
1
Confidence
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Customer satisfaction
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
11
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Hochschulschrift
6
Thesis
6
Case study
1
Fallstudie
1
Language
All
English
14
German
4
Author
All
Ajjan, Haya
1
Andrews, Martha C.
1
Badrinarayanan, Vishag
1
Baker, Thomas L.
1
Barry, James M.
1
Biong, Harald
1
Brown, James R.
1
Bush, Alan J.
1
Donthu, Naveen
1
Dreher, Sebastian
1
Döscher, Kristian
1
Gironda, John
1
Giunipero, larry
1
Hair, Joseph F.
1
Hall, Kristina K. Lindsey
1
Hunt, Tammy G.
1
Ishida, Chiharu
1
Kang, Bohyeon
1
Laverie, Debra A.
1
Marshall, Greg W.
1
Matthews, Lucy M.
1
Moncrief, William C.
1
Oh, Sejo
1
Parvatiyar, Atul
1
Peterson, Robert M.
1
Poddar, Amit
1
Ramirez, Edward
1
Rapp, Adam A.
1
Rodriguez, Michael
1
Schönhoff, Alejandro-Marcel
1
Shannahan, Kirby L. J.
1
Shannahan, Rachelle J.
1
Silkoset, Ragnhild
1
Sivadas, Eugene
1
Stierl, Marcel
1
Swilley, Esther
1
Weibel, Michael
1
Wille-Baumkauff, Benjamin
1
Zablah, Alex R.
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
Springer Gabler Research
Industrial marketing management : the international journal for industrial and high-tech firms
601
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
75
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
30
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
VDI-Berichte
14
Journal of customer behaviour
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
essentials
12
Journal of marketing management : MM
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
Saved in:
2
The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
3
Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.
;
Zablah, Alex R.
;
Hair, Joseph F.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
Saved in:
4
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
5
Social media in large sales forces : an empirical study of the impact of sales process capability and relationship performance
Rodriguez, Michael
;
Ajjan, Haya
;
Peterson, Robert M.
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10011532976
Saved in:
6
Onlinemarkenkommunikation und Markenloyalität im B2B-Segment
Wille-Baumkauff, Benjamin
-
2015
Persistent link: https://www.econbiz.de/10011291011
Saved in:
7
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
8
Recovery management in business-to-business markets : conceptual dimensions, relational consequences and financial contributions
Döscher, Kristian
-
2014
Persistent link: https://www.econbiz.de/10010351559
Saved in:
9
Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing
Schönhoff, Alejandro-Marcel
-
2014
Persistent link: https://www.econbiz.de/10010351915
Saved in:
10
Ausgewählte Problemfelder der Marktorientierung : der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen
Dreher, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010245403
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->