//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"MIT sloan management review"
~subject:"Corporate Social Responsibility"
~subject:"Corporate reputation"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Corporate Social Responsibility
Corporate reputation
United States
Internet marketing
28
Online-Marketing
28
Social Web
15
Social web
15
USA
9
Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
6
Brand management
6
Markenführung
6
Werbewirkung
6
Advertising
4
Beziehungsmarketing
4
Brand image
4
Digitalisierung
4
Digitization
4
Markenimage
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
Werbung
4
Brand
3
E-commerce
3
Electronic Commerce
3
Markenartikel
3
Theorie
3
Theory
3
Emotion
2
Online retailing
2
Online-Handel
2
Organisatorischer Wandel
2
Organizational change
2
Return on Investment
2
Return on investment
2
Search engine
2
Suchmaschine
2
Bespielte Medien
1
Brain Drain
1
Brain drain
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Weill, Peter
2
Woerner, Stephanie L.
2
An, Enxi
1
Carlson, Les
1
Dwivedi, Abhishek
1
Fuller, Nicole R.
1
Johnson, Allison R.
1
Kane, Gerald C.
1
Kemp, Elyria
1
Kiron, David
1
Kubowicz Malhorta, Claudia
1
Liu, Ran
1
Malhotra, Arvind
1
McDonald, Robert E.
1
McFerran, Brent
1
Min, Kyeong Sam
1
Moore, Sarah G.
1
Packard, Grant
1
Palmer, Doug
1
Phillips, Anh Nguyen
1
Pirouz, Dante M.
1
Pirouz, Raymond
1
Porter, McDowell
1
See, Alan
1
Taylor, Charles Raymond
1
Thomson, Matthew
1
Zhou, Wenkai
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice : JMTP
MIT sloan management review
Journal of advertising research
24
International journal of internet marketing and advertising : IJIMA
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of business research : JBR
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
NBER working paper series
7
Business horizons
6
Information systems research : ISR
6
Journal of promotion management : innovations in planning and applied research
6
Journal of travel and tourism marketing
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of hospitality management
5
Internet advertising : theory and research
5
Journal of business ethics : JOBE
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of promotion management : JPM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
International journal of electronic business
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of communication management : an international journal
4
Journal of internet commerce
4
Journal of management information systems : JMIS
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing communications
4
Online reputation management in destination and hospitality : what we know, what we need to know
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
The journal of product & brand management
4
Working paper / National Bureau of Economic Research, Inc.
4
Accounting, auditing & accountability journal
3
Administrative Sciences : open access journal
3
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran
;
An, Enxi
;
Zhou, Wenkai
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
Saved in:
2
The future of advertising research : new directions and research needs
Taylor, Charles Raymond
;
Carlson, Les
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012483501
Saved in:
3
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
Saved in:
4
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
5
How should companies talk to customers online?
McFerran, Brent
;
Moore, Sarah G.
;
Packard, Grant
- In:
MIT sloan management review
60
(
2019
)
2
,
pp. 68-71
Persistent link: https://www.econbiz.de/10011980927
Saved in:
6
Is your company ready for a digital future?
Weill, Peter
;
Woerner, Stephanie L.
- In:
MIT sloan management review
59
(
2018
)
2
,
pp. 21-25
Persistent link: https://www.econbiz.de/10011784625
Saved in:
7
Creating online videos that engage viewers
Pirouz, Dante M.
;
Johnson, Allison R.
;
Thomson, Matthew
; …
- In:
MIT sloan management review
56
(
2014/15
)
4
,
pp. 83-88
Persistent link: https://www.econbiz.de/10011339896
Saved in:
8
Is your business ready for a digital future?
Kane, Gerald C.
;
Palmer, Doug
;
Phillips, Anh Nguyen
; …
- In:
MIT sloan management review
56
(
2014/15
)
4
,
pp. 37-44
Persistent link: https://www.econbiz.de/10011339906
Saved in:
9
Optimizing your digital business model
Weill, Peter
;
Woerner, Stephanie L.
- In:
MIT sloan management review
54
(
2012/13
)
3
,
pp. 71-78
Persistent link: https://www.econbiz.de/10009745368
Saved in:
10
How to get your messages retweeted
Malhotra, Arvind
;
Kubowicz Malhorta, Claudia
;
See, Alan
- In:
MIT sloan management review
53
(
2011/12
)
2
,
pp. 61-66
Persistent link: https://www.econbiz.de/10009503005
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->