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~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~language:"eng"
~subject:"Bibliometrics"
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Journal of marketing theory and practice : JMTP
Neue Herausforderungen an das Dienstleistungsmarketing
Journal of historical research in marketing
14
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11
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom
;
Han, Dai-in Danny
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10013204894
Saved in:
2
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
3
Journal of Marketing Theory and Practice : a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
4
Customer delight : a review and agenda for research
Barnes, Donald C.
;
Krallman, Alexandra
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012181615
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