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Journal of media business studies
Journal of promotion management : JPM
Journal of marketing communications
4
The journal of product & brand management
4
Critical explorations
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Innovatives Markenmanagement
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International journal of advertising : the quarterly review of marketing communications
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Asia Pacific journal of marketing and logistics
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International journal of internet marketing and advertising : IJIMA
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Journal of sport management : the official journal of the North American Society of Sport Management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Scientific Annals of Economics and Business
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Young consumers : insight and ideas for responsible marketers
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Australasian marketing journal
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Brand Content : die Marke als Medienereignis
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Der Markt : international journal of marketing
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Emerging issues in economics of development, business and finance
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Engaging consumers through branded entertainment and convergent media
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European Sport management quarterly : ESMQ
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European journal of marketing
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Human resource management review
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Exploring emergent co-creative narrative in a strategy video game brand
Burgess, Jacqueline
;
Jones, Christian
- In:
Journal of media business studies
19
(
2022
)
3
,
pp. 185-202
Persistent link: https://www.econbiz.de/10013357161
Saved in:
2
How high brand loyalty consumers achieve relationships with virtual worlds and its elements through presence
Palomba, Anthony
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 243-260
Persistent link: https://www.econbiz.de/10012312164
Saved in:
3
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
4
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
5
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
Saved in:
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