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~isPartOf:"Journal of media business studies"
~isPartOf:"Kom / Kommission der Europäischen Gemeinschaften"
~subject:"Brand management"
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Brand management
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Krebs, Isabelle
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Bachmann, Philipp
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Buschow, Christopher
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Chan-Olmsted, Sylvia M.
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Dekoulou, Paraskevi
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Hatzithomas, Leonidas
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Journal of media business studies
Kom / Kommission der Europäischen Gemeinschaften
SpringerLink / Bücher
5
Media brands and branding
4
JMM : the international journal on media management
3
Journal of open innovation : technology, market, and complexity
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Gabler Research / Innovatives Markenmanagement
2
LEA's communication series
2
Medienmanagement und E-Business
2
Schriften zu Marketing und Management
2
Brand Content : die Marke als Medienereignis
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of international management : EJIM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Research
1
Gabler Research / Schriften zur Unternehmensentwicklung
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Innovatives Markenmanagement
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
JIBS research reports / Jönköping International Business School
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of contemporary accounting & economics
1
Journal of marketing management : MM
1
Journalismus ist kein Geschäftsmodell : aktuelle Studien zur Ökonomie und Nicht-Ökonomie des Journalismus
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Media and convergence management
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Medienbetriebswirtschaftslehre - Marketing
1
Paper prepared for the American Political Science Association Annual Meeting 2016
1
Passauer Schriften zur Kommunikationswissenschaft : PSK
1
Premier reference source
1
Problemfelder der Medienökonomie : [Lehrbuch]
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Research
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Routledge Communication Ser.
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ECONIS (ZBW)
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1
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
2
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
3
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
4
Non-journalistic competitors of news media brands on Google and YouTube : from solid competition to a liquid media market
Krebs, Isabelle
;
Bachmann, Philipp
;
Siegert, Gabriele
; …
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10012440225
Saved in:
5
How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa
;
Buschow, Christopher
;
Schlütz, Daniela
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
Saved in:
6
Brand co-creation in multichannel media environments : a narrative approach
Bange, Saara
;
Moisander, Johanna
;
Järventie-Thesleff, Rita
- In:
Journal of media business studies
17
(
2020
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10012256232
Saved in:
7
Assessing the consumer-based brand equity of news media firms : a new validated scale
Victoria-Mas, María
;
Lacasa-Mas, Ivan
;
Marimon, Frederic
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012051036
Saved in:
8
Does the brand affect the quality perception of news articles? : an experimental study on news media brands in Switzerland
Krebs, Isabelle
- In:
Journal of media business studies
14
(
2017
)
4
,
pp. 235-256
Persistent link: https://www.econbiz.de/10011888991
Saved in:
9
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
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