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~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Journal of philanthropy and marketing"
~source:"econis"
~subject:"Nonprofit marketing"
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Nonprofit marketing
Nonprofit organization
155
Nonprofit-Organisation
155
Fundraising
72
Nonprofit-Marketing
39
Charity
31
Wohltätigkeit
31
Ehrenamtliche Arbeit
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fundraising
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Boenigk, Silke
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Dunn, Jeff
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Ng, Shu Kay
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Scuffham, Paul A.
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Journal of nonprofit & public sector marketing
Journal of philanthropy and marketing
International review on public and non-profit marketing
19
Nonprofit management & leadership
12
International journal of nonprofit and voluntary sector marketing
8
Nonprofit and voluntary sector quarterly
8
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
International journal of nonprofit & voluntary sector marketing
4
Journal of business research : JBR
4
Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
National Bureau of Economic Research Conference Report
3
Nonprofit-PR
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
2
Australasian marketing journal
2
DBI-Materialien
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of public policy & marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
PR-Praxis
2
Public relations in the nonprofit sector : theory and practice
2
Sport management review
2
Springer Reference Wirtschaft
2
The AFP/Wiley Fund Development Ser
2
The Routledge companion to nonprofit marketing
2
The journal of brand management : an international journal
2
A - Cu
1
A handbook of corporate governance and social responsibility
1
AFP/Wiley fund development series
1
American journal of business
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
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ECONIS (ZBW)
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1
A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
2
The state-of-the-art and future research directions in bequest fundraising by nonprofit
organizations
: a systematic literature review
Bizzarri, Alex
;
Cardinali, Silvio
- In:
Journal of philanthropy and marketing
28
(
2023
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014318444
Saved in:
3
Evaluation in nonprofit
organizations
: a defense of perception as a managerial and scientific tool
Plaisance, Guillaume
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014439361
Saved in:
4
Characteristics that predict volunteer retention and fundraising in community-based challenge events
Dunn, Jeff
;
Ng, Shu Kay
;
Hyde, Melissa K.
;
Legg, Melissa
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-7
Persistent link: https://www.econbiz.de/10013460869
Saved in:
5
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
6
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
Saved in:
7
Donor recognition : a double-edged sword in charitable giving
Luo, Jun
;
Gao, Guanlin
- In:
Journal of philanthropy and marketing
28
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014239979
Saved in:
8
Cash may be king, but goods are queen : marketing for noncash donations by nonprofit
organizations
Johnson, Brian Lee
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10014318434
Saved in:
9
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
10
The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye
;
Kim, Minjung
;
Suh, Jiwon
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
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