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~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Journal of philanthropy and marketing"
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~subject:"nonprofit marketing"
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nonprofit marketing
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Journal of nonprofit & public sector marketing
Journal of philanthropy and marketing
International Journal of Financial Studies : open access journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
The state-of-the-art and future research directions in bequest fundraising by nonprofit
organizations
: a systematic literature review
Bizzarri, Alex
;
Cardinali, Silvio
- In:
Journal of philanthropy and marketing
28
(
2023
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014318444
Saved in:
2
The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye
;
Kim, Minjung
;
Suh, Jiwon
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
Saved in:
3
A stakeholder perspective on the market orientation of Swiss nonprofit
organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
4
The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund
;
Hair, Michael
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013460860
Saved in:
5
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
6
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit
organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
7
Responsible marketing : can social enterprises show the way?
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10012200008
Saved in:
8
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
9
The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter
;
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
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