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~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"The Sage library in marketing"
~subject:"Prospect theory"
~subject:"Social marketing"
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Prospect theory
Social marketing
Social Marketing
36
social marketing
13
Soziomarketing
6
Australia
5
Australien
5
Consumer behaviour
5
Jugendliche
5
Konsumentenverhalten
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Prospect Theory
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English
38
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Lefebvre, R. Craig
5
Alves, Helena
3
Baptista, Nuno
2
Brennan, Linda
2
Choudhury, Koushiki
2
Fry, Marie-Louise
2
Leo, Cheryl
2
Pinho, José Carlos
2
Russell-Bennett, Rebekah
2
Tweneboah-Koduah, Ernest Yaw
2
Aleti, Torgeir
1
Bean, Belinda
1
Beerli-Palacio, Asunción
1
Binney, Wayne
1
Biswas, Saswata Narayan
1
Bringle, Robert G.
1
Burton, Suzan
1
Carter, Stacy M.
1
Coffie, Isaac Serwornu
1
Dadich, Ann
1
Dahl, Stephan
1
Didonet, Simone Regina
1
Domegan, Christine
1
Douglas, Heather
1
Drennan, Judy
1
Eagle, Lynne C.
1
Fernandez-Haddad, Marilu
1
Fulkerson, Katrina N.
1
Gallegos, Danielle
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Gomes, Paulo Morilha Lanzarini
1
Gonzalez, Raquel Carolina Lara
1
Gray, David M.
1
Helmig, Bernd
1
Holweg, Christina
1
Ito, Hiroshi
1
Jackson, Corey S.
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Jainuri, Jainuri
1
Jovita, Hazel Dapat
1
Kawazoe, Nobuo
1
Kubacki, Krzysztof
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Journal of nonprofit & public sector marketing
The Sage library in marketing
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of marketing management : MM
32
Health marketing quarterly
29
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
Apas Papers
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International Review on Public and Nonprofit Marketing
9
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
Journal of advertising research
6
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
SpringerLink / Bücher
6
Critical concepts in economics
5
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ECONIS (ZBW)
38
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1
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Serwornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
2
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
3
Key factors that influence school dropouts amongst adolescents in marginalized urban areas of Mexico
Fernandez-Haddad, Marilu
;
Gonzalez, Raquel Carolina Lara
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 494-520
Persistent link: https://www.econbiz.de/10014444827
Saved in:
4
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
5
Can combined marketing and planning-oriented of community-based
social
marketing
(CBSM) project successfully transform the slum area to tourism village? : a case study of the Jodip...
Sulistyaningsih, Tri
;
Jainuri, Jainuri
;
Salahudin, Salahudin
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 421-450
Persistent link: https://www.econbiz.de/10013417409
Saved in:
6
Social
marketing
and online social support structure in contexts of treatment uncertainty
Baptista, Nuno
;
Pinho, José Carlos
;
Alves, Helena
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
3
,
pp. 311-350
Persistent link: https://www.econbiz.de/10013359083
Saved in:
7
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
8
Expanding the prevailing behavioral model in a
social
marketing
context : a case study of an eco-point system to promote eco-policies in Toyota City, Japan
Ito, Hiroshi
;
Kawazoe, Nobuo
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 403-433
Persistent link: https://www.econbiz.de/10012650500
Saved in:
9
Nationalism, diversity, and human rights : an ethnographic study of Buddhism and Tagore and thoughts for marketing intercultural understanding
Choudhury, Koushiki
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10011880038
Saved in:
10
A code of ethics for
social
marketing
? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
;
Mayes, Christopher
;
Eagle, Lynne C.
; …
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
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