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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
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Television advertising
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Journal of promotion management : JPM
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Marketing intelligence & planning
6
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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NBER working paper series
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The IUP journal of marketing management : IJMM
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The journal of consumer marketing
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Working paper / National Bureau of Economic Research, Inc.
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Young consumers : insight and ideas for responsible marketers
2
Arts and the market
1
Asia Pacific journal of marketing and logistics
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Discussion paper / Centre for Economic Policy Research
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Discussion paper / Institute of Social and Economic Research
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E-Business
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Economic development : journal of the Institute of Economics, Skopje
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Economic research
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Eurasian business review
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European journal of marketing
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European journal of marketing : EJM
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Forschungsgruppe Konsum und Verhalten
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Frontrunners or copycats?
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Gabler Research / Forschungsgruppe Konsum und Verhalten
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Göteborgsstudier i journalistik och masskommunikation
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Information systems research : ISR
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1
The impact of time shifting on TV consumption and ad viewership
Belo, Rodrigo
;
Ferreira, Pedro
;
Matos, Miguel Godinho de
; …
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10012039985
Saved in:
2
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
3
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
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