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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Strategisches Management
Brand management
159
Markenführung
159
Consumer behaviour
87
Brand image
79
Markenimage
79
Brand
48
Markenartikel
48
Advertising effects
30
Werbewirkung
30
Internet marketing
21
Online-Marketing
21
India
16
Indien
16
Advertising
15
Beziehungsmarketing
15
Product Placement
15
Product placement
15
Relationship marketing
15
Social Web
15
Social web
15
Werbung
15
Marketing management
12
Marketingmanagement
12
Luxury goods
11
Luxusgüter
11
USA
11
United States
11
Brand loyalty
7
Markentreue
7
Online retailing
7
Online-Handel
7
Emotion
6
Portfolio selection
6
Portfolio-Management
6
Sales promotion
6
Verkaufsförderung
6
product placement
6
Personality psychology
5
Persönlichkeitspsychologie
5
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Article
91
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Article in journal
91
Aufsatz in Zeitschrift
91
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English
91
Author
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Uggla, Henrik
4
Arli, Denni
2
Callison, Coy
2
Cleff, Thomas
2
Dardis, Frank E.
2
Kakati, Rinalini P.
2
Kim, Eunice
2
Lee, Sang Yeal
2
Mathews, Jose
2
McMillan, Sally J.
2
Park, Jae Hee
2
Phau, Ian
2
Ragel, V. R.
2
Schmierbach, Mike
2
Walter, Nadine
2
Ahern, Lee
1
Ahn, Euijin
1
Akturan, Ulun
1
Anbarasu, A. Joseph
1
Anderson, Ronald
1
Arora, Amit
1
Arora, Anshu
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baksh-Mohammed, Sufyan
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Barnes, Liz
1
Baswan, Taru
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Bhat, Savita
1
Bhukya, Ramulu
1
Block, Martin P.
1
Bozbay, Zehra
1
Brahmbhatt, Dhruv
1
Burkhalter, Janée
1
Chakraborty, Uttam
1
Chang, Yu-ting
1
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Published in...
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Journal of promotion management : JPM
The IUP journal of brand management : IJBRM
Journal of business research : JBR
398
The journal of product & brand management
287
The journal of brand management : an international journal
269
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
75
Journal of marketing communications
73
SpringerLink / Bücher
64
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
International marketing review
48
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
International journal of contemporary hospitality management
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
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ECONIS (ZBW)
91
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1
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
2
Coca-Cola's shift to "one brand" strategy : can it change consumers' perception?
Qumer, Syeda Maseeha
;
Purkayastha, Debapratim
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10012102913
Saved in:
3
Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita
;
Sharma, Ritu
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
Saved in:
4
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
5
Antecedents of attitude towards brand extensions
Kalra, Shveta
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
Saved in:
6
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
7
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
8
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
9
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
10
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
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