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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The international review of retail, distribution and consumer research"
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
53
Verkaufsförderung
53
Consumer behaviour
31
Konsumentenverhalten
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Advertising effects
10
Werbewirkung
10
Brand management
8
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sales promotion
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Fam, Kim Shyan
2
McNeill, Lisa S.
2
Melnik, Mikhail I.
2
Richardson, Paul
2
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2
Aggarwal, Sugandha
1
Agheshlouei, Hamed
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Journal of promotion management : JPM
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
62
Journal of business research : JBR
57
Journal of retailing
46
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
European journal of operational research : EJOR
18
Journal of promotion management : innovations in planning and applied research
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
12
Journal of marketing communications
12
International journal of production economics
11
Quantitative marketing and economics : QME
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The journal of consumer marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of advertising research
8
The service industries journal
8
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of revenue and pricing management
6
Journal of the Operational Research Society : OR
6
The IUP journal of marketing management : IJMM
6
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ECONIS (ZBW)
53
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1
Redemption time for coupons with limited duration : role of regulatory focus and product type
Wang, Jing
;
Huang, Wei
- In:
The international review of retail, distribution and …
29
(
2019
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10012208807
Saved in:
2
Consumers' multifaceted deal knowledge in a grocery retail setting
Boutrup Jensen, Briger
;
Bech-Larsen, Tino
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011703179
Saved in:
3
Supermarket suggested shopping lists (SSSL), promotions and grocery purchases
Londono, Juan Carlos
;
Castano, Ricardo
- In:
The international review of retail, distribution and …
27
(
2017
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10011704059
Saved in:
4
Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver
;
Pfeiffer, Elenia
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
Saved in:
5
Consumer perceptions of precise vs. just-below prices in retail settings
Peev, Plamen P.
;
Mayer, James Mark
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 673-688
Persistent link: https://www.econbiz.de/10011799557
Saved in:
6
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
7
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
8
Effects of conditional sales promotion tactics on consumers' feelings of unfairness
Lee, Wen-Hsuan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 301-320
Persistent link: https://www.econbiz.de/10011532961
Saved in:
9
Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira
;
Vieira, Valter Afonso
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
Saved in:
10
Optimal duration of promotion for durable technology product in a segmented market
Jha, P. C.
;
Aggarwal, Sugandha
;
Gupta, Anshu
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 751-771
Persistent link: https://www.econbiz.de/10011632058
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