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~isPartOf:"Journal of promotion management : JPM"
~subject:"1996-2006"
~subject:"Internet marketing"
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Search: subject_exact:"Computerspiel"
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1996-2006
Internet marketing
Computerspiel
5
Video game
5
Advertising effects
4
Werbewirkung
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Product Placement
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Product placement
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Advertising
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Brand
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Brand image
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Markenartikel
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Markenimage
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Werbung
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brand placement
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in-game advertising
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Business ethics
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LC4MP
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Structural equation model
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Strukturgleichungsmodell
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USA
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United States
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Unternehmensethik
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Verkaufsförderung
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Virtual Direct Experience (VDE)
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affect transfer
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brand attitude
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brand attitudes
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brand memory
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brand recall
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involvement
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limited capacity model (LCM)
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Dardis, Frank E.
2
Schmierbach, Mike
2
Ahern, Lee
1
Bellur, Saraswathi
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Fraustino, Julia
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Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of consumer behaviour : an international research review
5
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Young consumers : insight and ideas for responsible marketers
4
Application of gaming in new media marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : innovations in planning and applied research
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Psychology & marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Digital advertising : theory and research
2
Electronic commerce research
2
European journal of marketing
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of management information systems : JMIS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
Springer eBook Collection
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Advertising, promotion, and new media
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Big data marketing strategies for superior customer experience
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Contemporary management and marketing dilemmas
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
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Digital innovations for customer engagement, management, and organizational improvement
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ECONIS (ZBW)
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
2
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
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