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~isPartOf:"Journal of promotion management : JPM"
~subject:"Auskunftspflicht"
~subject:"Corporate social responsibility"
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Auskunftspflicht
Corporate social responsibility
Public relations
33
Öffentlichkeitsarbeit
33
Social Web
7
Social web
7
Advertising
6
Communication
6
Corporate Social Responsibility
6
Kommunikation
6
Werbung
6
Internet marketing
5
Online-Marketing
5
public relations
5
Beziehungsmarketing
4
Brand image
4
Brand management
4
Crisis management
4
Krisenmanagement
4
Markenführung
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
social media
4
Advertising effects
3
Australia
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Australien
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Stakeholder
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USA
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United States
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Werbewirkung
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corporate social responsibility
3
Consumer behaviour
2
Corporate reputation
2
Credibility
2
Facebook
2
Firmenimage
2
Glaubwürdigkeit
2
Internal communication
2
Interne Kommunikation
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Article
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English
7
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Atkinson, Lucy Jane
1
Bortree, Denise Sevick
1
Dekker, Kim
1
Go, Eun
1
Kim, Sojung
1
Komodromos, Marcos
1
Lee, Jaejin
1
Melanthiou, Yioula
1
Pomirleanu, Nadia
1
Reijmersdal, Eva A. van
1
Rim, Hyejoon
1
Venger, Olesya
1
Verhoeven, Piet
1
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Journal of promotion management : JPM
Journal of business ethics : JOBE
64
Corporate communications : an international journal
57
Corporate social responsibility and environmental management
38
Journal of business research : JBR
34
The accounting review : a publication of the American Accounting Association
32
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
17
Business strategy and the environment
16
Accounting, auditing & accountability journal
14
Journal of marketing communications
14
Journal of accounting & economics
13
Journal of communication management : an international journal
13
Review of accounting studies
12
Business & society
11
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
10
Communicating corporate social responsibility : perspectives and practice
10
Darden Case
10
Journal of business ethics : JBE
10
The British accounting review : the journal of the British Accounting Association
10
Accounting forum : advancing the interdisciplinary and global connection of accounting research
9
Journal of financial reporting & accounting : JFRA
9
Journal of management & governance
9
Management communication quarterly : an international journal
9
Corporate reputation review : an international journal
8
International journal of business communication : IJBC ; a publication of the Association of Business Communication
8
Review of quantitative finance and accounting
8
The handbook of communication and corporate social responsibility
8
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
7
Accounting horizons : a quarterly publication of the American Accounting Association
7
Cogent business & management
7
Corporate social responsibility in the digital age
7
International journal of accounting, auditing and performance evaluation : IJAAPE
7
International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
7
International journal of disclosure and governance
7
Journal of communication management
7
Economics letters
6
International journal of advertising : the review of marketing communications
6
Journal of accounting and public policy
6
Journal of economic behavior & organization : JEBO
6
Management decision : MD
6
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ECONIS (ZBW)
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1
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
2
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
3
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
4
Corporate communication or McCommunication? : considering a McDonaldization of corporate communication hypothesis
Verhoeven, Piet
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 267-277
Persistent link: https://www.econbiz.de/10011305243
Saved in:
5
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
6
Corporate reputation through strategic corporate social responsibility : insights from service industry companies
Komodromos, Marcos
;
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 470-480
Persistent link: https://www.econbiz.de/10010489056
Saved in:
7
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
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