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~isPartOf:"Journal of promotion management : JPM"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Werbung"
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Beziehungsmarketing
Brand image
Advertising
82
Werbung
82
Advertising effects
76
Werbewirkung
76
Consumer behaviour
66
Konsumentenverhalten
66
Internet marketing
55
Online-Marketing
55
Brand management
28
Markenführung
28
Social Web
23
Social web
23
Markenimage
21
advertising
19
Fernsehwerbung
15
Television advertising
15
Celebrity endorsement
14
Celebrity-Werbung
14
Public relations
13
Sales promotion
13
Verkaufsförderung
13
Öffentlichkeitsarbeit
13
Marketing management
12
Marketingmanagement
12
USA
12
United States
12
Cultural identity
10
Kulturelle Identität
10
Brand
9
Markenartikel
9
Print advertising
8
Printwerbung
8
social media
8
International marketing
7
Internationales Marketing
7
Product Placement
7
Product placement
7
Credibility
6
Glaubwürdigkeit
6
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Article
24
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Aufsatz in Zeitschrift
Article in journal
24
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English
24
Author
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Kim, Eunice
2
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahn, Euijin
1
Angelini, Antonella
1
Arli, Denni
1
Arora, Amit
1
Arora, Anshu
1
Attaran, Sharmin
1
Bellur, Saraswathi
1
Bhakar, Shailja
1
Bhat, Savita
1
Chakraborty, Uttam
1
Cho, Moonhee
1
Chung, Hwiman
1
Dardis, Frank E.
1
Dodoo, Naa Amponsah
1
Eastin, Matthew S.
1
Ferrante, Gabriele
1
Ferretti, Paola
1
Fram, Eugene H.
1
Fraustino, Julia
1
Gautam, Vikas
1
Graziani, Paolo
1
Guion, Deirdre T.
1
Han, Jiyoon
1
Heiser, Robert S.
1
Huang, Guanxiong
1
Kim, Dong Hoo
1
Kim, Jihye
1
Kim, Soojin
1
Kumble, Sushma
1
Lee, Sang Yeal
1
McCarthy, Michael S.
1
Muralidharan, Sidharth
1
Nikabadi, Mohsen Shafiei
1
Notarantonio, Elaine M.
1
Ott, Holly K.
1
Park, Sunyoung
1
Paul, Justin
1
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Published in...
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Journal of promotion management : JPM
Journal of business research : JBR
137
Journal of retailing and consumer services
75
International journal of internet marketing and advertising : IJIMA
63
The journal of product & brand management
60
Journal of marketing communications
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
The journal of brand management : an international journal
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of international marketing
34
Marketing intelligence & planning
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
International marketing review
33
Journal of promotion management : innovations in planning and applied research
33
Asia Pacific journal of marketing and logistics
29
International journal of electronic marketing and retailing : IJEMR
29
Psychology & marketing
28
International journal of advertising : the review of marketing communications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of global marketing
26
Journal of advertising research
24
Tourism management : research, policies, practice
21
European journal of marketing : EJM
20
Journal of international consumer marketing
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Journal of strategic marketing
20
Cogent business & management
19
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of internet commerce
19
Journal of marketing
18
Journal of marketing management : MM
18
Journal of the Academy of Marketing Science
18
Business horizons
17
International journal of hospitality management
17
International journal of technology marketing : IJTMkt
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International journal of consumer studies
15
International journal of sports marketing & sponsorship
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
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ECONIS (ZBW)
24
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24
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1
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
2
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
3
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
4
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
5
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
6
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
7
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
8
Social media development paths in banks
Angelini, Antonella
;
Ferretti, Paola
;
Ferrante, Gabriele
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
Saved in:
9
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
10
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
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