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~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
~subject:"Social Web"
~subject:"Theory"
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Search: subject_exact:"Werbewirkungsforschung"
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Brand image
Social Web
Theory
Advertising effects
116
Werbewirkung
116
Consumer behaviour
60
Konsumentenverhalten
60
Advertising
53
Werbung
53
Brand management
25
Markenführung
25
Internet marketing
22
Online-Marketing
22
Markenimage
18
Product Placement
16
Product placement
16
Brand
14
Markenartikel
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Celebrity endorsement
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Celebrity-Werbung
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USA
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United States
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advertising
11
product placement
11
Sales promotion
9
Verkaufsförderung
9
Cultural identity
8
Emotion
8
Kulturelle Identität
8
Marketing management
8
Marketingmanagement
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Fernsehwerbung
7
Television advertising
7
Psychology of advertising
6
Sexuality
6
Sexualität
6
Werbepsychologie
6
content analysis
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China
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Film industry
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Filmwirtschaft
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Green marketing
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Kim, Eunice
2
Ahern, Lee
1
Arora, Amit
1
Arora, Anshu
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Bellur, Saraswathi
1
Bhakar, Shailja
1
Chang, Yu-ting
1
Cho, Moonhee
1
Dardis, Frank E.
1
Dodoo, Naa Amponsah
1
Eastin, Matthew S.
1
Fraustino, Julia
1
Hsieh, Yi-ching
1
Huang, Guanxiong
1
Kalliny, Morris
1
Kim, Jihye
1
Kim, Soojin
1
Kumble, Sushma
1
Lee, Monle
1
Lee, Sang Yeal
1
Lee, Sangwon
1
Li, Weiwei
1
Lu, Taihong
1
Muralidharan, Sidharth
1
Notarantonio, Elaine M.
1
Ott, Holly K.
1
Pant, Anurag
1
Park, Sunyoung
1
Paul, Justin
1
Quigley, Charles J.
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Roswinanto, Widyarso
1
Schmierbach, Mike
1
Shen, Chung-han
1
Shirai, Miyuri
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Srivastava, R. K.
1
Strutton, David
1
Teng, Lefa
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Published in...
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Journal of promotion management : JPM
Journal of business research : JBR
63
International journal of advertising : the review of marketing communications
55
Journal of marketing communications
55
International journal of advertising : the quarterly review of marketing communications
41
Journal of promotion management : innovations in planning and applied research
33
International journal of internet marketing and advertising : IJIMA
32
Journal of advertising research
32
The journal of product & brand management
32
Journal of retailing and consumer services
28
Psychology & marketing
28
Journal of advertising : official publication of the American Academy of Advertising
26
Marketing : ZFP ; journal of research and management
22
SpringerLink / Bücher
20
The journal of brand management : an international journal
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
European journal of marketing : EJM
16
Gabler Edition Wissenschaft
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing letters : a journal of research in marketing
15
Marketing intelligence & planning
14
International journal of electronic commerce : IJEC
12
Asia Pacific journal of marketing and logistics
11
Journal of global marketing
11
International journal of hospitality management
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection / Business and Economics
10
Journal of current issues and research in advertising
9
Journal of current issues and research in advertising : JCIRA
9
Journal of electronic commerce research : JECR
9
Journal of marketing
9
Journal of marketing research : JMR
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
International journal of sports marketing & sponsorship
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The journal of applied business research
8
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ECONIS (ZBW)
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1
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
2
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
3
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
4
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
Saved in:
5
Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.
;
Vafeiadis, Michail
;
Kumble, Sushma
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
Saved in:
6
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
7
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
8
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
9
Impact of "high quality, low price" appeal on consumer evaluations
Shirai, Miyuri
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 776-797
Persistent link: https://www.econbiz.de/10011433664
Saved in:
10
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
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