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~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Virtual Direct Experience (VDE)"
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Brand management
Virtual Direct Experience (VDE)
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Video game
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Advertising effects
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brand placement
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Dardis, Frank E.
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Schmierbach, Mike
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Journal of promotion management : JPM
Journal of marketing communications
4
The journal of product & brand management
4
Critical explorations
3
Innovatives Markenmanagement
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Asia Pacific journal of marketing and logistics
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International journal of internet marketing and advertising : IJIMA
2
Journal of media business studies
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Journal of sport management : the official journal of the North American Society of Sport Management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
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Research
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Scientific Annals of Economics and Business
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Young consumers : insight and ideas for responsible marketers
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Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Australasian marketing journal
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Brand Content : die Marke als Medienereignis
1
Der Markt : international journal of marketing
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Emerging issues in economics of development, business and finance
1
Engaging consumers through branded entertainment and convergent media
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European Sport management quarterly : ESMQ
1
European journal of marketing
1
Human resource management review
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of sports marketing & sponsorship
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of current issues and research in advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
1
Journal of organizational computing and electronic commerce
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
2
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
3
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
Saved in:
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