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~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"LC4MP"
~subject:"Social Web"
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Consumer behaviour
LC4MP
Social Web
Computerspiel
5
Video game
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Advertising effects
4
Werbewirkung
4
Brand management
3
Konsumentenverhalten
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Markenführung
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Product Placement
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Product placement
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brand placement
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in-game advertising
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1996-2006
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Structural equation model
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Virtual Direct Experience (VDE)
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affect transfer
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brand attitude
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brand attitudes
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brand memory
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brand recall
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involvement
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limited capacity model (LCM)
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Dardis, Frank E.
2
Schmierbach, Mike
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Ahern, Lee
1
Bellur, Saraswathi
1
Eastin, Matthew S.
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Fraustino, Julia
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Kim, Eunice
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Journal of promotion management : JPM
Journal of business research : JBR
15
Young consumers : insight and ideas for responsible marketers
11
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of retailing and consumer services
7
Technological forecasting & social change : an international journal
7
Journal of marketing communications
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Psychology & marketing
5
Discussion papers / CEPR
4
Electronic commerce research
4
European Sport management quarterly : ESMQ
4
Glücksspielforschung
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Electronic commerce research and applications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of promotion management : innovations in planning and applied research
3
Research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
2
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
3
Effects of multiplayer videogame contexts on individuals’ recall of in-game advertisements
Dardis, Frank E.
;
Schmierbach, Mike
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10009535755
Saved in:
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