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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Search: subject:"Virtual reality"
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Konsumentenverhalten
Relationship marketing
Virtual reality
13
Virtuelle Realität
13
Consumer behaviour
7
Social Web
3
Social web
3
Tourism
3
Tourism industry
3
Tourismus
3
Tourismuswirtschaft
3
virtual reality
3
Advertising
2
Augmented reality
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Cultural heritage
2
Einzelhandel
2
Kulturgüter
2
Markenführung
2
Retail trade
2
Werbung
2
YouTube
2
purchase intention
2
systematic literature review
2
2005-2009
1
Advertising effects
1
Animal husbandry
1
Animal protection
1
Augmented reality interactive technology
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand architecture
1
Brand image
1
Business model
1
Business organization
1
Climate change
1
Consumer self-concept
1
Corporate Social Responsibility
1
Corporate social responsibility
1
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7
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7
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7
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7
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English
7
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Bartoli, Chiara
1
Castrillon Paque, Victor
1
Colton, Deborah
1
Escandon-Barbosa, Diana
1
Feng, Yang
1
Hair, Neil
1
Kong, Anthony
1
Landers, V. Myles
1
Langaro, Daniela
1
Loureiro, Sandra Maria Correia
1
Mattiacci, Alberto
1
Moriuchi, Emi
1
Nosi, Costanza
1
Oh, Jae-Eun
1
Oliveira, Pedro
1
Rejeb, Abderahman
1
Rejeb, Karim
1
Salas-Paramo, Jairo
1
Sfodera, Fabiola
1
Treiblmaier, Horst
1
Xie, Quan
1
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Journal of promotion management : innovations in planning and applied research
Journal of strategic marketing
Journal of retailing and consumer services
38
Journal of business research : JBR
34
Psychology & marketing
16
International journal of retail and distribution management
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
Cogent business & management
6
International journal of consumer studies
6
International journal of internet marketing and advertising : IJIMA
6
Journal of consumer behaviour
5
Journal of marketing management : MM
5
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of hospitality management
4
Journal of internet commerce
4
Journal of service management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of management information systems : JMIS
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
European journal of marketing
2
Information systems and e-business management : ISeB
2
International journal of sports marketing & sponsorship
2
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ECONIS (ZBW)
7
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1
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7
of
7
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articles prioritized
date (newest first)
date (oldest first)
1
The moderating effect of the use of
virtual
reality
technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
virtual
reality
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
3
Consumer self-concept in the cyberspace : how digitization has shaped the way we self-disclose to others
Bartoli, Chiara
;
Nosi, Costanza
;
Mattiacci, Alberto
; …
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1133-1154
Persistent link: https://www.econbiz.de/10014321941
Saved in:
4
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
5
Exploring a new form of interaction in the match day :
virtual
reality
technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
6
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
7
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
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