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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Consumer behaviour"
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Search: subject:"Virtual reality"
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Consumer behaviour
Virtual reality
17
Virtuelle Realität
17
Tourism
9
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8
virtual reality
7
Holiday behaviour
6
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6
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augmented reality
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authentic experience
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cultural heritage
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mental imagery
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purchase intention
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telepresence
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virtual reality tourism
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visit intention
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Advertising effects
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Animal husbandry
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Alyahya, Mansour Abdullah
1
Castrillon Paque, Victor
1
Chen, Zengxiang
1
Deng, Nianqi
1
Escandon-Barbosa, Diana
1
Fan, Xiaojun
1
Feng, Yang
1
Guo, Yongrui
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Jiang, Xinyu
1
Jung, Timothy
1
Kim, Myung-Ja
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Kong, Anthony
1
Langaro, Daniela
1
Lee, Choong-Ki
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Loureiro, Sandra Maria Correia
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McLean, Graeme J.
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Oh, Jae-Eun
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Oliveira, Pedro
1
Salas-Paramo, Jairo
1
Xie, Quan
1
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1
Zheng, Chunhui
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Journal of promotion management : innovations in planning and applied research
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of retailing and consumer services
38
Journal of business research : JBR
32
Psychology & marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
International journal of retail and distribution management
9
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
Cogent business & management
6
International journal of consumer studies
6
International journal of internet marketing and advertising : IJIMA
6
Journal of consumer behaviour
5
Journal of marketing management : MM
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of internet commerce
4
Journal of service management
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of management information systems : JMIS
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
The international review of retail, distribution and consumer research
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
European journal of marketing
2
Information systems and e-business management : ISeB
2
International journal of contemporary hospitality management
2
International journal of sports marketing & sponsorship
2
International journal of technology marketing : IJTMkt
2
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ECONIS (ZBW)
8
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1
Examining tourism consumers' attitudes and the role of sensory information in
virtual
reality
experiences of a tourist destination
Alyahya, Mansour Abdullah
;
McLean, Graeme J.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
7
,
pp. 1666-1681
Persistent link: https://www.econbiz.de/10013390874
Saved in:
2
The moderating effect of the use of
virtual
reality
technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
Imagination versus telepresence : consumer patronage intention toward peer-to-peer accommodations in photo-enhanced imaginative conditions and
virtual
reality
contexts
Fan, Xiaojun
;
Jiang, Xinyu
;
Deng, Nianqi
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1647-1666
Persistent link: https://www.econbiz.de/10014384373
Saved in:
4
virtual
reality
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
5
Exploring consumer behavior in
virtual
reality
tourism using an extended stimulus-organism-response model
Kim, Myung-Ja
;
Lee, Choong-Ki
;
Jung, Timothy
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10012151289
Saved in:
6
Exploring a new form of interaction in the match day :
virtual
reality
technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
7
Does vivid imagination deter visitation? : the role of mental imagery processing in virtual tourism on tourists' behavior
Zheng, Chunhui
;
Chen, Zengxiang
;
Zhang, Yuling
;
Guo, Yongrui
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
7
,
pp. 1528-1541
Persistent link: https://www.econbiz.de/10013390839
Saved in:
8
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
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