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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing i menedžment innovacij : m&mi"
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Subject
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advertising
Consumer behaviour
102
Konsumentenverhalten
102
Internet marketing
88
Online-Marketing
88
Advertising effects
85
Werbewirkung
85
Advertising
71
Werbung
71
Social Web
63
Social web
63
Brand management
42
Markenführung
42
Brand image
28
Markenimage
28
social media
25
Beziehungsmarketing
21
Relationship marketing
21
Viral marketing
18
Virales Marketing
18
Marketing management
15
Marketingmanagement
15
Celebrity endorsement
13
Celebrity-Werbung
13
Brand
11
Emotion
11
Markenartikel
11
purchase intention
10
Credibility
8
Facebook
8
Glaubwürdigkeit
8
Instagram
7
Marketing
7
Sales promotion
7
Verkaufsförderung
7
social media marketing
7
International marketing
6
Internationales Marketing
6
Product Placement
6
Product placement
6
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Online availability
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Undetermined
10
Free
6
Type of publication
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Article
16
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
16
Language
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English
16
Author
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Bacik, Radovan
2
Gavurova, Beata
2
Gburova, Jaroslava
2
Baglione, Stephen L.
1
Beard, Fred K.
1
Becerra, Enrique
1
Castelló-Martínez, Araceli
1
Corner, Gabrielle
1
Dalakas, Vassilis
1
Eells, Danielle
1
Hajduova, Zuzana
1
Hubska, Maryna
1
Hutmanova, Nikoleta
1
Jusko, Lubor
1
Kim, Kacy K.
1
Kim, Sujin
1
Korgaonkar, Pradeep
1
Kurtis, Mare
1
Langaro, Daniela
1
Laurie, Sally
1
Londoño, Juan Carlos
1
Loureiro, Sandra Maria Correia
1
Master, Miguel Lobato Contreiras
1
Molitoris, Ludovít
1
Mortimer, Kathleen
1
Nesterenko, Volodymyr
1
Ohlau, Aili
1
Olefirenko, Oleg
1
Papyrina, Veronika
1
Resilient, Kaja
1
Shpyrko, Viktor
1
Srivastava, R. K.
1
Stewart, Kristin
1
Sánchez-Olmos, Cande
1
Tomasova, Maria
1
Tucci, Louis A.
1
Williams, Russell Blair
1
Yoon, Sukki
1
Zatonatska, Tetiana
1
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Journal of promotion management : innovations in planning and applied research
Marketing i menedžment innovacij : m&mi
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
36
International journal of advertising : the quarterly review of marketing communications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing
16
Psychology & marketing
12
Journal of media business studies
10
Journal of marketing management : MM
9
Journal of marketing research
9
Marketing science
9
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Health marketing quarterly
5
Journal of advertising research
5
Tourism economics : the business and finance of tourism and recreation
5
Health economics
4
History of retailing and consumption
4
International journal of consumer studies
4
International journal of procurement management
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of the Operational Research Society : OR
4
Journal of travel and tourism marketing
4
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
4
Cogent business & management
3
Games
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production research
3
Journal of euromarketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
16
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1
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Analysis of the impact of
advertising
on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava
;
Gavurova, Beata
;
Bacik, Radovan
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
Saved in:
4
The influence of
advertising
on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
Saved in:
5
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
6
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
7
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
8
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
9
Estonian marketers' attitude towards podcasts as an innovative marketing channel
Resilient, Kaja
;
Kurtis, Mare
;
Ohlau, Aili
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 202-218
Persistent link: https://www.econbiz.de/10013202300
Saved in:
10
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
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