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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"NBER working paper series"
~subject:"Brand management"
~subject:"Rebate"
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Brand management
Rebate
Sales promotion
26
Verkaufsförderung
26
Consumer behaviour
16
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16
Advertising effects
6
Werbewirkung
6
Markenführung
5
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sales promotions
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Online-Marketing
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Jardim, William Carvalho
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Journal of promotion management : innovations in planning and applied research
NBER working paper series
Journal of retailing and consumer services
13
Journal of business research : JBR
9
Journal of retailing
9
Journal of promotion management : JPM
8
Journal of marketing research : JMR
6
Psychology & marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The international review of retail, distribution and consumer research
4
European journal of marketing : EJM
3
International journal of production economics
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
The journal of product & brand management
3
Economic research report
2
European journal of operational research : EJOR
2
International journal of contemporary hospitality management
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
Working paper / National Bureau of Economic Research, Inc.
2
A reader in marketing communications
1
American business review
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CARESS working paper
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CUDARE working paper series
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California management review
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Cutting edge international research
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
European research studies
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ECONIS (ZBW)
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1
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
2
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
3
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
4
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
5
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
6
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
7
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
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