//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand image"
~subject:"Sustainable product"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Umweltethik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Sustainable product
Consumer behaviour
4
Environmental consciousness
4
Konsumentenverhalten
4
Umweltbewusstsein
4
Advertising effects
3
Green marketing
3
Markenimage
3
Werbewirkung
3
green advertising
3
Öko-Marketing
3
Öko-Produkt
3
Advertising
2
Credibility
2
Environmental management
2
Glaubwürdigkeit
2
Umweltmanagement
2
Werbung
2
green brand equity
2
Brand management
1
Communication media
1
Corporate sustainability communication
1
Eco-label
1
Eco-labels
1
Emerging economies
1
Kommunikationsmedien
1
Markenführung
1
Media industries
1
Mediensektor
1
Nachhaltige Entwicklung
1
Perception
1
Public relations
1
Schwellenländer
1
Sponsoring
1
Sponsorship
1
Sustainable development
1
Umweltzeichen
1
Wahrnehmung
1
ad claims
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bang Nguyen Viet
2
Arroyo, Amaranta
1
Arroyo, Pilar
1
Carrete-Lucero, Lorena de la Paz
1
Hang Nguyet Phuong Vo
1
Khai Cong Dinh
1
Published in...
All
Journal of promotion management : innovations in planning and applied research
Business strategy and the environment
20
International journal of consumer studies
14
International journal of hospitality management
12
Journal of business ethics : JOBE
11
Journal of retailing and consumer services
10
Cleaner and responsible consumption
7
International journal of green economics
7
International journal of green economics : IJGE
7
Journal of fashion marketing and management
7
Marketing intelligence & planning
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
International journal of contemporary hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international consumer marketing
6
Technological forecasting & social change : an international journal
6
Journal of global marketing
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
Amfiteatru economic : an economic and business research periodical
4
Asia-Pacific journal of business administration
4
European research studies
4
Green consumerism : perspectives, sustainability, and behavior
4
International journal of production economics
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of marketing communications
4
Psychology & marketing
4
Qualitative market research : an international journal
4
The Oxford handbook of business and the natural environment
4
Wuppertal paper
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
3
International journal of business innovation and research
3
International journal of social entrepreneurship and innovation : IJSEI
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of business research : JBR
3
Journal of hospitality marketing & management
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
2
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
3
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->