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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
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Corporate social responsibility
Konsumentenverhalten
Consumer behaviour
79
Brand management
71
Markenführung
71
Brand image
48
Markenimage
48
Beziehungsmarketing
44
Relationship marketing
44
Social Web
40
Social web
40
Internet marketing
39
Online-Marketing
39
Advertising effects
29
Werbewirkung
29
Brand
24
Markenartikel
24
Advertising
18
Werbung
18
social media
17
Marketing management
15
Marketingmanagement
15
Corporate Social Responsibility
12
Emotion
11
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Celebrity endorsement
9
Celebrity-Werbung
9
Sales promotion
9
Verkaufsförderung
9
Customer integration
8
Kundenintegration
8
Credibility
7
Glaubwürdigkeit
7
Brand loyalty
6
Markentreue
6
Marketing
6
Public relations
6
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86
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87
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87
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English
87
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Loureiro, Sandra Maria Correia
6
Yang, Jing
3
Aljarah, Ahmad
2
Bang Nguyen Viet
2
Bilro, Ricardo Godinho
2
Durif, Fabien
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Ababneh, Bashar
1
Abu Bakar bin Abdul Hamid
1
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1
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1
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1
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1
Ardekani, Saeid Saeida
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Azevedo, António
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Banerjee, Neelotpaul
1
Basaran Borsai, Anne Marie
1
Bhalla, Saubhagya
1
Bhatnagar, Shakti Bodh
1
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1
Biswal, Santosh Kumar
1
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1
Bui Thanh Khoa
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1
Carrete-Lucero, Lorena de la Paz
1
Castelló-Martínez, Araceli
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cheong, Hyuk Jun
1
Cho, Su Yeon
1
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1
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1
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Journal of promotion management : innovations in planning and applied research
Journal of business ethics : JOBE
1,449
Journal of business research : JBR
1,093
Journal of retailing and consumer services
790
Corporate social responsibility and environmental management
570
International journal of hospitality management
385
SpringerLink / Bücher
376
Business strategy and the environment
362
The journal of brand management : an international journal
321
The journal of product & brand management
314
Business & society
271
Journal of business ethics : JBE
257
Cogent business & management
226
Psychology & marketing
199
Springer eBook Collection
192
Asia Pacific journal of marketing and logistics
187
Finance research letters
166
Journal of the Academy of Marketing Science
164
The journal of services marketing
163
European journal of marketing : EJM
159
Journal of marketing communications
155
International journal of contemporary hospitality management
152
Journal of travel and tourism marketing
151
Industrial marketing management : the international journal for industrial and high-tech firms
150
Technological forecasting & social change : an international journal
146
International journal of production economics
142
Journal of marketing
140
Management science : journal of the Institute for Operations Research and the Management Sciences
138
Marketing intelligence & planning
136
Tourism management : research, policies, practice
136
International journal of consumer studies
135
Journal of hospitality marketing & management
130
Management-Reihe Corporate Social Responsibility
129
Journal of retailing
127
Journal of strategic marketing
118
Corporate governance : the international journal for effective board performance
117
Journal of marketing management : MM
116
Business ethics quarterly : the journal of the Society for Business Ethics
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Business ethics : a European review
113
Business horizons
112
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ECONIS (ZBW)
87
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1
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
2
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
4
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
7
Building purchase intention through live streaming platforms : mediating role of customer engagement
Dua, Pallavi
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10014513568
Saved in:
8
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
9
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
10
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
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