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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Consumer behaviour
79
Brand management
71
Markenführung
71
Brand image
48
Markenimage
48
Beziehungsmarketing
44
Relationship marketing
44
Social Web
40
Social web
40
Internet marketing
39
Online-Marketing
39
Advertising effects
29
Werbewirkung
29
Brand
24
Markenartikel
24
Advertising
18
Werbung
18
social media
17
Marketing management
15
Corporate Social Responsibility
12
Corporate social responsibility
12
Emotion
11
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Celebrity endorsement
9
Celebrity-Werbung
9
Sales promotion
9
Verkaufsförderung
9
Customer integration
8
Kundenintegration
8
Credibility
7
Glaubwürdigkeit
7
Brand loyalty
6
Markentreue
6
Marketing
6
Public relations
6
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83
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84
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84
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English
84
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Loureiro, Sandra Maria Correia
5
Bang Nguyen Viet
3
Yang, Jing
3
Bilro, Ricardo Godinho
2
Durif, Fabien
2
Guerreiro, João Pedro Silva Martins
2
Sivakumaran, Bharadhwaj
2
Ababneh, Bashar
1
Abu Bakar bin Abdul Hamid
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Aslam, Madiha
1
Azevedo, António
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Banerjee, Neelotpaul
1
Bansal, Amrita
1
Basaran Borsai, Anne Marie
1
Bhalla, Saubhagya
1
Bhatnagar, Shakti Bodh
1
Bifkovics, Bettina
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Bui Thanh Khoa
1
Burroughs, Benjamin
1
Carmo, Inês Santos do
1
Carrete-Lucero, Lorena de la Paz
1
Castelló-Martínez, Araceli
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cheong, Hyuk Jun
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
1,072
Journal of retailing and consumer services
806
Industrial marketing management : the international journal for industrial and high-tech firms
331
International journal of hospitality management
331
The journal of brand management : an international journal
329
The journal of product & brand management
320
SpringerLink / Bücher
297
Journal of strategic marketing
275
European journal of marketing : EJM
255
Journal of the Academy of Marketing Science
231
Psychology & marketing
215
Journal of marketing management : MM
209
Journal of marketing communications
206
Asia Pacific journal of marketing and logistics
204
Journal of marketing
202
Marketing intelligence & planning
191
Journal of business ethics : JOBE
183
The journal of services marketing
165
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
161
Management science : journal of the Institute for Operations Research and the Management Sciences
154
Journal of travel and tourism marketing
148
Europäische Hochschulschriften / 5
141
The journal of business & industrial marketing
141
Cogent business & management
137
Journal of retailing
134
International journal of consumer studies
132
International journal of contemporary hospitality management
131
Journal of hospitality marketing & management
130
Marketing letters : a journal of research in marketing
124
Gabler Edition Wissenschaft
122
Journal of global marketing
115
International journal of retail & distribution management
113
The service industries journal
112
International marketing review
111
Journal of marketing research : JMR
109
Tourism management : research, policies, practice
109
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
105
The journal of consumer marketing
104
International journal of internet marketing and advertising : IJIMA
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
94
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ECONIS (ZBW)
84
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Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
2
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
4
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
7
Building purchase intention through live streaming platforms : mediating role of customer engagement
Dua, Pallavi
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10014513568
Saved in:
8
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
9
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
10
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
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